YHIC Retail Lead Generator Manager Location US-MN-Minneapolis (Bloomington) Brand Name Your Home Improvement Company Category Field Marketing Overview

 

Your Home Improvement Company

Retail Marketing Manager / Lead Generation Manager
Base Salary + Monthly Bonus + Benefits

 

Your Home Improvement Company (YHIC) is seeking a results-driven Retail Marketing Manager to lead our retail and event lead generation efforts. This role champions The Great Day Way—putting customers and people at the center of every experience. You will unify our retail and event strategies under a customer-obsessed, people-focused vision to deliver high-quality leads, memorable brand interactions, and strong community presence.

 

Travel Required: 60%+
Schedule: Thursday–Monday (weekends required)

  Responsibilities What You’ll Do

Engage potential customers and schedule in-home consultations for Sales Representatives

Hire, train, and lead a team of retail marketers across multiple locations

Develop onboarding and ongoing training programs

Manage budgets to maximize ROI

Set monthly, quarterly, and annual goals in partnership with the Field Marketing Manager

Approve payroll entries and updates

Support social media content and company culture initiatives

Analyze performance data and identify opportunities for improvement

Conduct performance reviews for the Lead Generation/Marketing team

Support corporate marketing efforts as needed

Enterprise Leadership & Strategy

Create and lead a unified retail marketing vision across brands and divisions

Build scalable programs aligned with The Great Day Way: excellence, customer-first thinking, and strong team development

Retail Marketing Operations

Oversee execution of in-store marketing, retail events, festivals, home shows, B2B partnerships, and local sponsorships

Assist in the execution and oversight of event marketing strategies

Develop standards for localized marketing to ensure consistent brand representation

Optimize lead generation processes to exceed booked, issued, and conversion goals

People Leadership & Development

Develop and execute a workforce plan for retail marketing capacity

Recruit, train, and inspire a geographically dispersed team

Promote a culture of accountability, learning, and high energy

Establish clear KPIs and coaching routines

Performance Management & Budget Ownership

Manage monthly, quarterly, and annual goals

Report on KPIs including lead volume, ROI, conversion rates, and team performance

Own and manage retail marketing budgets with discipline and creativity

  Qualifications Skills, Experience & Capabilities

Experience & Education

2+ years in retail/field/event marketing, grassroots lead generation, or similar growth-oriented experience

Proven leadership scaling multi-location teams; national/multi-brand experience preferred

Bachelor’s degree in marketing, communications, business, or equivalent experience

Skills & Knowledge

Strong understanding of retail marketing, in-store promotions, events, partnerships, and community engagement

Ability to set vision, create systems, and lead through influence

Home improvement, franchise, or direct-to-consumer experience is a plus

Excellent communication and coaching abilities

Travel & Physical Requirements

Willingness to travel regularly within assigned markets and occasionally to other markets

Ability to stand, walk, and assist with event materials as needed

Valid driver’s license and reliable transportation required

Travel Required: 60%+
Weekend availability required (Thursday–Monday schedule)

 

YHIC is an Equal Employment Opportunity Employer

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