_San Antonio, TX, USA_ | _Salary_ | _Full Time_ _| Medical, Prescription, Dental, Vision, Life, Disability, 401k w/ match, and others_ **Vice President of Marketing & Online Sales** **Manufactured Housing | San Antonio, TX** **Reports to:** Executive Leadership **Department:** Marketing & Online Sales **The Opportunity** We are seeking a senior, results-oriented executive to own and scale our **Marketing and Online Sales engine** . This role carries full accountability for brand growth, lead generation, digital performance, and online home sales revenue across our manufactured housing portfolio. This is not a "campaign manager" role. This is a **P&L-minded leadership position** for someone who understands how modern marketing, digital retail, and sales execution work together to drive measurable growth in a high-consideration, large-ticket industry. **What You'll Own** **Marketing Leadership & Growth Strategy** + Set and execute a **full-funnel marketing strategy** spanning digital, brand, performance media, events, and community presence. + Lead all acquisition channels: paid search, paid social, SEO, email, video, website, and traditional advertising. + Establish a clear brand voice and market positioning that differentiates us in competitive regional markets. + Own the marketing budget and allocate spend with a strict ROI and CAC discipline. + Build executive-level dashboards and reporting tied directly to pipeline and revenue outcomes. + Recruit, lead, and develop a high-performing internal team while managing agencies and vendors. **Online Sales & Digital Commerce** + Own the **entire online sales lifecycle** , from lead capture through appointment, qualification, and handoff. + Implement and optimize CRM, lead-nurture automation, and conversion workflows. + Drive improvements in website performance, digital retail tools, listings, and virtual tours. + Partner closely with sales leadership to ensure speed-to-lead, accountability, and close-rate optimization. + Scale online home sales revenue through disciplined testing, optimization, and funnel management. **Executive & Cross-Functional Leadership** + Act as a strategic partner to executive leadership on growth initiatives and market expansion. + Analyze market data, buyer behavior, and competitive trends to inform strategy. + Collaborate with Sales, Operations, and Finance to align marketing investments with business outcomes. **What We're Looking For** + **7+ years of senior leadership experience** in Marketing, Growth, Online Sales, or Digital Commerce. + Proven success scaling **qualified leads and revenue** in a high-consideration or large-ticket environment. + Strong command of Google Ads, Meta Ads, SEO, CRM platforms, marketing automation, and analytics. + Experience in manufactured housing, real estate, modular homes, or adjacent industries is a strong plus. + A decisive leader who can balance strategy with execution and accountability. + Comfortable owning results, not just ideas. **How Success Is Measured** + Sustained growth in qualified leads and online sales revenue. + Higher website conversion rates and improved digital customer journeys. + A clearly differentiated brand presence in key markets. + A disciplined, high-performing marketing and online sales organization that scales efficiently. Background check and Drug Screen are required