**Work Location:** Toronto, Ontario, Canada **Hours:** 37.5 **Line of Business:** TD General **Pay Details:** $108.800 - $163,200 CAD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role. **Job Description:** TD Asset Management (TDAM) is one of Canada’s largest investment managers, offering a broad range of solutions for institutional and retail investors. We are seeking a highly results-driven and innovative **Vice President & Director, Digital Content** to lead the strategy and execution of digital content programs that generate measurable business outcomes. This senior leader will transform TDAM’s digital content ecosystem into a **growth engine** — driving awareness, lead generation, funnel conversion, and advisor engagement through data-informed strategies. The successful candidate will be accountable for aligning content to business objectives, enabling the sales organization, and ensuring content delivers value across the investor journey. **Key Responsibilities** **Business Strategy & Leadership** + Develop and execute a **digital content strategy** that drives measurable business outcomes including pipeline growth, lead conversion, and advisor engagement. + Align content initiatives with TDAM’s **distribution, product, and marketing goals** , ensuring content actively supports revenue growth. + Champion a **performance marketing mindset** , using analytics to prove ROI and continuously refine strategy. + Serve as a key advisor to TD Wealth and TDAM senior leadership on how digital content can accelerate business outcomes. **Demand Generation & Funnel Enablement** + Lead content programs that fuel **top-of-funnel awareness, mid-funnel nurturing, and bottom-of-funnel conversions** across digital channels. + Partner with sales enablement, distribution, and product marketing to ensure content meets advisor and client needs at every stage of the buyer journey. + Oversee **campaign delivery development** (web, email, social, video, interactive tools) optimized for engagement and conversion. + Leverage marketing automation, personalization, and targeted content strategies to support **advisor acquisition and client retention** . **Data, Analytics & Optimization** + Establish content performance KPIs (traffic, engagement, lead conversion, pipeline influence) and report regularly to business leaders. + Use **analytics, A/B testing, and digital insights** to optimize performance and improve ROI. + Drive SEO, accessibility, and digital best practices to maximize content visibility and impact. **Team Leadership & Collaboration** + Lead and mentor a team of **digital content strategists and publishers** with a focus on business impact and accountability. + Collaborate across marketing, distribution, product, and compliance to deliver content that is **timely, compliant, and commercially effective** . + Foster a culture of innovation and performance within the digital content team. **Qualifications** + 10+ years of progressive experience in **digital content, demand generation, or digital marketing** (financial services/asset management strongly preferred). + Proven track record of building **digital content programs that generate leads, accelerate pipelines, and drive measurable revenue outcomes** . + Deep knowledge of **B2B and B2C content marketing, funnel management, lead nurturing, and marketing automation platforms** . + Experience managing **Adobe Experience Manager (AEM), Salesforce Marketing Cloud, or similar CMS/automation platforms** . + Strong understanding of **investment products, advisor needs, and investor journeys** . + Expertise in **analytics, SEO, and performance measurement** , with the ability to translate insights into action. + Exceptional leadership, collaboration, and communication skills, with the ability to influence across all levels of the organization. **What We Offer** + The opportunity to **build a high-performing digital content engine** that drives business growth. + A collaborative, data-driven culture that values innovation and accountability. + Competitive compensation, benefits, and performance-based incentives. ***4 Days in the office required*** **Who We Are:** TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues. TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you. **Our Total Rewards Package** Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more (http://www.td.com/ca/en/about-td/who-we-are/benefits-of-working-at-td) **Additional Information:** We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home. Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements. **Colleague Development** If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals. **Training & Onboarding** We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role. **Interview Process** We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call. **Accommodation** Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process. We look forward to hearing from you! **Language Requirement (Quebec only):** Sans Objet Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.