Raleigh, North Carolina, USA
41 days ago
Vice President, Marketing

Company Description

Who We Are:

Interested in joining our team? Momentus Technologies provides industry-leading event and venue management software to customers in over 50 countries around the world, serving thousands of customers that power millions of events.  In the age of digital transformation, our comprehensive platform offers event professionals leading-edge SaaS technology that provides a 360 view of their business, allowing them to cut costs, save time, and increase revenue. Momentus is used for top shows from across the world, famous museums, global convention centers, performing arts venues, professional sports arenas, and other unique events.  Our client list includes ExCel London, Manchester United, Museum of Contemporary Art Australia, Omanexpo, the China National Convention Center, the Porsche Experience Center in Germany and the Sydney Opera House.

Working @ Momentus:

We are driven by our core values of Passion, Speed, Focus, Innovation, & Humility and are seeking individuals who find inspiration in these principles. Surround yourself with highly motivated co-workers that push you to be your best each day. 

Momentus offers the career opportunities and fast-paced, exciting environment of a growth company where you can make a direct impact on our product and customers.

Job Description

As the Vice President of Marketing at Momentus, you will join the Global Leadership Team and become a driving force behind our mission: to empower customers globally to create extraordinary moments. Reporting directly to the Executive Leadership Team, you will own marketing’s full contribution to growth, retention and category leadership across the venue and event-operations vertical, in a business that runs both product-led and sales-led motions. You will build and lead a modern, agile marketing engine that not only fuels demand, but also cultivates customer expansion, positions Momentus as the go-to platform in the global event & venue management space, and accelerates our narrative around innovation, intelligence, and operational transformation for our customers. 

In this pivotal role, you’ll blend strategic vision with hands-on execution, leveraging data and insights as your guiding compass. You’ll champion an experimentation-led culture, embrace AI-native approaches, and scale marketing into a predictable, measurable revenue engine. This is a unique opportunity to steer a vertical-software leader through its next growth phase – scaling our go-to-market motion, amplifying our brand globally, and shaping the future of how venues operate, collaborate and deliver outstanding guest experiences. 

Responsibilities: 

Develop and lead the global marketing strategy – Define the global marketing vision and multiyear roadmap aligned with corporate growth goals. Set clear objectives (OKRs) for demand generation, brand awareness, product marketing and customer expansion. 

Build and manage a high performing marketing team – Mentor and manage a small, agile team that may include agencies and contractors. Instill a culture of scrappy efficiency by streamlining workflows, using automation tools and eliminating redundant processes. 

Pipeline generation and demand marketing – Own full funnel marketing programs to generate qualified pipeline across regions and customer segments. Design integrated multi-channel campaigns, account-based marketing (ABM) strategies and event marketing programs; work closely with sales development to refine lead scoring and nurturing. 

Product and content marketing – Position our products effectively by building and/or rebuilding messaging and value propositions for each customer segment. Coordinate the creation of sales enablement materials, customer success stories and thought leadership content; develop vertical specific content that demonstrates how customers can leverage technology for better event outcomes. 

Marketing operations and analytics – Partner with revenue operations to build dashboards and analytics that provide visibility into pipeline metrics, conversion rates and campaign ROI. 

Brand and communications – Strengthen our market presence and category leadership, ensuring a consistent brand voice across all touchpoints. Manage public relations, internal communication, executive visibility programs and cultivate thought leadership in the event management space. 

Modernization and efficiency (“do more with less”) – Adopt coordinated workflow operations to centralize and streamline marketing material creation; invest in a single source of truth to eliminate redundancies, encourage self-service, and enable reuse. Champion the use of customer centric, personalized content, recognizing that hyper personalization is essential to engage and retain customers.  

Data driven decision-making – Unify and connect data sources to ensure accurate, real time insights, leveraging Salesforce reporting and GA4 as key sources of truth; move from data collection to actionable intelligence. Use analytics to refine targeting, optimize spending, and demonstrate marketing’s impact on revenue. Align the data with a clear and consistent story of trajectory and results between the marketing team and company leadership. 

Innovation and AI adoption – Stay ahead of emerging technologies and media trends; develop a clear AI vision for marketing and identify proofs of concept where AI can automate tasks and deliver personalized experiences. Encourage experimentation while mitigating compliance and risk. 

Cross functional collaboration – Align marketing initiatives with financial goals, working closely with the CFO to manage budgets and ensure strong ROI. Collaborate with sales on Go-to-market (GTM) initaives as well as product and engineering teams to articulate customer benefits and support product launches. Partner with the Head of Partnerships to generate demand through partners and our online marketplace.  

 

Qualifications

10+ years experience in B2B Marketing 

3-5 years experience leading marketing teams in a high growth start up SAAS environment. Demonstrated ability to build and manage high-performing marketing functions from the ground up and collaborating directly with executive leadership teams on managing marketing expectations and results.  

Ability to define an attribution framework, ensure tracking is implemented correctly, and partner with RevOps to build dashboards that expose CAC, pipeline conversion, channel and partner influence, and campaign ROI in a way GTM and finance leaders trust. Expert in marketing automation platforms from use, reporting, to integration troubleshooting (e.g., HubSpot), project management tools (e.g., Click up), content management systems (e.g., Webflow), and CRM systems (Salesforce). 

Proven success in demand generation, product marketing and brand development within the software industry. Experience marketing event-tech or vertical SAAS products a plus. 

Proven results budgeting, forecasting and aligning marketing spend with financial objectives 

Hands-on experience using AI and LLM tools across content, experimentation, analytics, and customer experience, with a strong bias for testing AI-native workflows 

Deep understanding of digital marketing, ABM, content strategy, SEO/SEM, social media marketing, customer marketing and product marketing, and GA4 reporting to support 

Outstanding written and verbal communication skills; ability to distill complex ideas into compelling narratives and build alignment and buy-in with stakeholders 

Familiarity with cloud native, composable martech stacks and AI tools, like Clay and Warmly AI that enable personalization and efficiency  

Additional Information

What’s in it for you? 

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