The Proprietary Wallets organization is a motivated, forward thinking team comprised of high talent Product Managers with a singular focus of delivering innovative payment services via the most important platforms of today and tomorrow. We seek to transform customer experiences, simplify the ways we do business, and tirelessly drive toward product excellence.

We are seeking a strategic and results-driven Go to Market (GTM) Manager to support the planning and execution of product launches and market entry strategies. The GTM Manager will collaborate with cross-functional teams—including Product, Marketing, Technology, Data & Analytics, Design, Finance, and Operations—to ensure successful product positioning, messaging, and adoption in target markets.

Overview

Vice President, Go-to-Market (GTM) Manager is responsible for developing, executing, and optimizing Proprietary Wallets GTM strategies across product, technology, marketing, brand and third party vendors. This role will lead cross-functional teams to ensure successful product launches, market entry, and revenue growth that aligns with business objectives.

Key Responsibilities

GTM Strategy Development: Design and implement comprehensive go-to-market strategies for new wallets product, including market segmentation, positioning, pricing, and channel strategy Cross-Functional Leadership: Lead and coordinate cross-functional teams (Product, Marketing, Technology, Data & Analytics, Design, Finance, and Operations) to ensure alignment and execution of GTM plans Market Analysis & Insights: Partner with market research and insights teams on competitive analysis and customer insights to inform GTM decisions and identify growth opportunities Product Launch Management: Oversee end-to-end product launch processes, including planning, execution, and post-launch performance tracking, partnering side-by-side with core product managers Performance Measurement: Define and monitor key performance indicators (KPIs) for GTM initiatives, providing regular reporting to executive leadership Customer Feedback: Gather and analyze customer feedback to inform future GTM strategies and product improvements Stakeholder Engagement:  Serve as a strategic partner to senior leadership, providing recommendations and updates on GTM initiatives and market trends Process Optimization: Continuously improve GTM processes, tools, and frameworks to drive efficiency and scalability

 

Qualifications: 

Bachelor’s degree in Business, Marketing, or related field 10+ years of experience in go-to-market strategy, product management, marketing, strategy, or related roles Proven track record of successful product launches and market entries Strong analytical, project management, and communication skills Strong analytical, strategic thinking, and problem-solving skills Excellent leadership, communication, and stakeholder management abilities Experience working in cross-functional teams and influencing at all levels of the organization Deep understanding of market dynamics, customer needs, and competitive landscapes Experience in marketing, branding and customer insights Experience in Financial Services or Tech sector is a plus