**Campaign Builder** **, Messaging Self-Service** **Career Architecture Title:** HIH – User Experience Design Senior Analyst ABOUT EVERNORTH: Evernorth℠ exists to elevate health for all, because we believe health is the starting point for human potential and progress. As champions for affordable, predictable and simple health care, we solve the problems others don’t, won’t or can’t. Our innovation hub in India will allow us to work with the right talent, expand our global footprint, improve our competitive stance, and better deliver on our promises to stakeholders. We are passionate about making healthcare better by delivering world-class solutions that make a real difference. We are always looking upward. And that starts with finding the right talent to help us get there. Position Overview We are seeking a dynamic and detail-oriented individual to join our team as a Customer Data Platform (CDP) Campaign Builder. While previous CDP experience is beneficial and sought, we are open to candidates who bring a strong foundation in marketing technology and campaign management, even if they haven't worked directly with a CDP before. Responsibilities   As a CDP Campaign Builder, you'll be creating fantastic customer experiences in our Customer Data Platform, bringing about personalized, context-aware interactions. Our Customer Data Platform unifies our customer data and makes it available to you to create these experiences, all in one platform. These experiences will be omnichannel, meeting our customers where they're at in the most personalized way possible. While you'll be a hands-on doer in the CDP, you'll be working a lot with your business a strategy partners to make sure what you're building creates the best experience for our customers as possible. Qualifications + Prior experience with marketing technology _required_ , particularly those used to create multi-channel marketing campaigns. + This could include, but is not limited to, tools such as Adobe Campaign, Adobe Marketo, Salesforce Marketing Cloud, Braze, Klaviyo,and Cheetah Digital. + Prior experience with a Customer Data Platform _sought_ , but not necessarily required depending on other relevant experience. + Redpoint Global'srgOne platform is particularly relevant, but any prior hands-on CDP experience is a big plus. + Examples of other CDP vendors where your experience is relevant include, but is not limited to, Action IQ, Adobe Real-Time CDP,mParticle, Salesforce, Tealium, and Twilio Segment. + Segmentation proficiency _required_ . + You need to have demonstrated experience in audience segmentation based on customer behavior, demographics, preferences, andother groupings. + Journey orchestration experience _required_ . + Includes setting up end-to-end recurring journeys with optimization mechanisms like choosing best outreach channel over a period oftime based on previous engagement, setting up A/B tests etc. + You should be able to speak to how the marketing technologies you've used are able to power personalized experiences or where they'veperhaps fallen short in doing so. + You should be _familiar_ , _comfortable_ , and _passionate_ about data, including: + Familiarity with data mapping, transformation and ETL processes. + Proficiency in SQL highly valued: you don't need to be able to write SQL from scratch, but you should be able to interpret statements toassist in troubleshooting. + Experience with data governance principles will be highly valued. + Understanding of database structures. + Experience designing and configuring tests to measure incremental performance as well as configuring metadata to enable theirmeasurement. + How data can be used to power personalized experiences. + Beyond being a hands-on-keyboard rockstar, you need to be comfortable in continuous conversation with your business partners to understandrequirements and requirement changes, while also informing the business strategy based on what's possible in the CDP. + To this end, you need to have a positive outlook and collaborative nature, while caring about the nitty gritty details. **Required Experience** + **3-5** **years’ experience** in MarTech operations, digital messaging, audience segmentation, or a related role + Knowledge of MarTech platforms + Knowledge of agile tools like JIRA, Confluence, Smartsheets, Wrike, etc. **Desired Experienc** **e and Skills** + Previous experience with digital communications execution, end-to-end user experience and/or agile IT methodology is a plus. **Location & Hours of Work** + Full-time position, working 40 hours per week. Expected overlap with US hours as appropriate + Primarily based in the Innovation Hub in Hyderabad, India in a hybrid working model (3 days WFO and 2 days WAH) **Equal Opportunity Statement** _Evernorth is an Equal Opportunity Employer actively encouraging and supporting organization-wide involvement of staff in diversity, equity, and inclusion efforts to educate, inform and advance both internal practices and external work with diverse client populations._ **About Evernorth Health Services** Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.