User Experience Design Advisor **ABOUT EVERNORTH:** Evernorth℠ exists to elevate health for all, because we believe health is the starting point for human potential and progress. As champions for affordable, predictable and simple health care, we solve the problems others don’t, won’t or can’t. Our innovation hub in India will allow us to work with the right talent, expand our global footprint, improve our competitive stance, and better deliver on our promises to stakeholders. We are passionate about making healthcare better by delivering world-class solutions that make a real difference. We are always looking upward. And that starts with finding the right talent to help us get there. **Section 2: Position Overview** Provide a concise summary of the position, its purpose, and its importance within the company. **Section 1: Job Title** Clearly state the position’s title to convey the role and level of responsibility. **Content Lead, Evernorth Experience Design** **Position Overview** As a Contentful Content Manager, you will play a crucial role in architecting, developing, and maintaining web applications and websites powered by Contentful. You will work closely with our design, content, and project management teams to deliver innovative and engaging digital experiences powered by an atomic content system. Your expertise in Contentful and web development will be pivotal in ensuring the success of our projects. **About Evernorth Digital** Evernorth is built on the recognition that health makes progress possible. Our health services are designed to redefine health care as we know it, and the Evernorth team is unified in the belief that we are responsible for the future of healthcare. This means that our products must inspire change in people that leads to positive pathways: pathways that lead to health, to healing, to preventative wellness and ultimate vitality. The Evernorth Digital team is like few in comparable Technology companies today: we are a collective of carefully curated, specialized disciplines that, when whole, imagines, plans, defines, tests, instruments, measures, builds, deploys, monitors and optimizes end-to-end experiences that represent the health services suite of product offerings. We are united by our mission to improve life and health outcomes towards aspirational vitality, but we practice our crafts in a discipline orientation that allows us to perfect, excel, and stay current; we then bring our gifts together in an impressive expression of teamwork. The mission of the Content Strategy and Innovation team is to set the bar for design system disciplines and define the processes, work output, platforms and tools that will bring efficiency and quality to product delivery. This team incubates new design patterns that represent the evolution of the brand in the digital product environment, and innovative experiential concepts that push the expectations of users in the health-focused digital ecosystem. The design system is intended to deliver cohesive and consistent design standards to all product lines associated with health plan and health services, and to expand to represent the voices of the direct customer, the client, and the provider. **Section 3: Responsibilities** Clearly outline the primary duties and tasks associated with the role. Use action verbs (i.e., lead, drive, analyze, assess, research, etc.) to convey expectations. **Responsibilities** + Create, edit, and publish content within the Contentful CMS, ensuring accuracy, consistency, and adherence to brand guidelines. This involves working with various content types such as text, images, videos, and documents. + Design and implement content models within Contentful, defining the structure and relationships of different content types. This includes setting up fields, validations, and metadata to organize and categorize content effectively. + Upload, organize, and manage digital assets (images, videos, etc.) within Contentful, ensuring proper tagging and metadata for easy retrieval and usage by content creators. + Collaborate with content creators, editors, and other stakeholders to facilitate the content creation process. This may involve setting up workflows, assigning roles and permissions, and ensuring smooth content approval and publication processes. + Work closely with developers and technical teams to integrate Contentful with various websites or applications. This may involve configuring webhooks, APIs, and GraphQL queries to retrieve and display content dynamically. + Monitor and analyze content performance using analytics tools integrated with Contentful. Generate reports on content engagement, conversions, and other key metrics to provide insights for content strategy and improvements + Regularly review and update existing content to ensure accuracy, relevance, and alignment with business goals. This includes retiring outdated content, fixing broken links, and keeping content up to date with the latest information. + Provide training and support to content creators and editors on using the Contentful CMS effectively. Address their queries, troubleshoot issues, and promote best practices for content management and publishing. + Keep up-to-date with new features, updates, and best practices within Contentful. Attend webinars, workshops, and conferences to enhance knowledge and skills related to content management and Contentful. **Qualifications** **Required Education** **·** **Bachelor’s degree in relevant discipline or equivalent experience required.** **Required Skills (Critical Competencies)** + **Strategic Mindset** – Seeing ahead to future possibilities and translating them into breakthrough strategies + **Drives Results** – Pushes team and cross functional partners to deliver needed results in tough circumstances and expedited timelines + **Action Oriented** – Takes on tough challenges with sense of urgency, high energy, and enthusiasm + **Decision Quality** – Makes sound and timely decisions to keep work moving forward + **Manages Complexity** – Makes sense of complex and sometimes contradictory information to effectively solve problems + **Manages Ambiguity** – Operates effectively and drives work forward even when things are not certain or there is no clear way forward + **Balances Stakeholders** – Anticipates and balances the needs of multiple stakeholders across Health Services and Enterprise + **Collaborates** – Quickly builds partnerships and works collaboratively with others to ensure progress + **Courage** – Steps up to address difficult issues and says what needs to be said + **Instills Trust** – Quickly gains confidence and trust of others through honesty, integrity, and authenticity + **Communicates Effectively** – Develops and delivers multi-mode communications that convey a clear message and adapts to multiple audiences + **Situational Adaptability** – Adapts approach and demeanor in real time to match the shifting demands of different situations. **Required Experience** + **Overall 11-13 years** professional experience + Experience with large-scale web projects and integration with React meta frameworks like Gatsby, NextJs, Astro, etc. is an added advantage. + Strong knowledge of HTML, CSS, and JavaScript, as Contentful is often used to deliver content to web applications and websites. + Experience with responsive design to ensure content displays properly on various devices. + In-depth understanding of Contentful's content modeling, including creating content types, fields, and relationships. + Familiarity with the Contentful Content Delivery API (CDA) and Content Management API (CMA) for retrieving and managing content programmatically. + Proficiency in templating languages like Handlebars, Mustache, or similar, which are often used in combination with Contentful to render content on the frontend. + Depending on the project's complexity, knowledge of server-side programming languages like Node.js, Ruby, or Python may be required for building custom server logic and integrations with Contentful. + Experience integrating Contentful with other technologies and services, such as e-commerce platforms, databases, or third-party APIs, to create comprehensive solutions. + Experience working directly with clients or stakeholders to gather requirements, provide updates, and address feedback or issues. + In addition to these technical skills, having real-world experience with Contentful projects, including case studies or a portfolio of work, can be a significant asset when seeking Contentful developer roles. Continuous learning and staying up-to-date with Contentful updates and web development trends are also essential for career growth in this field **Required Skills** + The ability to create clear and comprehensive documentation for code, configurations, and integrations to assist team members and clients. + Knowledge of CI/CD pipelines and tools to automate the deployment process and ensure smooth updates to Contentful-powered applications. + Proficiency in testing methodologies, including unit testing and end-to-end testing, to ensure the reliability and functionality of Contentful-powered applications. + Strong communication skills to collaborate effectively with designers, content creators, and other team members in agile development environments. + Skills in optimizing website and application performance, including image optimization, lazy loading, and caching strategies, to ensure fast load times and a great user experience. + Knowledge of security best practices to protect the content and user data stored in Contentful and prevent common vulnerabilities in web applications. + Understanding of web accessibility standards (WCAG) and the ability to implement accessible designs to ensure inclusivity for all users. + Familiarity with version control systems like Git to manage code repositories and collaborate with other developers effectively. + Familiarity with project management methodologies and tools like Jira or Trello to plan, track progress, and meet project deadlines. **Desired Experience** + Experience with internationalization (i18n) and localization (l10n) techniques for delivering content in multiple languages and regions. + Preferred to have Contentful Certifications. **Location & Hours of Work** + Full-time position, working 40 hours per week. Expected overlap with US hours as appropriate + Primarily based in the Innovation Hub in Hyderabad, India in a hybrid working model (3 days WFO and 2 days WAH) **Equal Opportunity Statement** _Evernorth is an Equal Opportunity Employer actively encouraging and supporting organization-wide involvement of staff in diversity, equity, and inclusion efforts to educate, inform and advance both internal practices and external work with diverse client populations._ **About Evernorth Health Services** Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.