Senior Director, Corporate Communications – eCommerce
As a key leader in Walmart U.S. Corporate Communications, you will craft and execute innovative strategies that build positive brand perception for Walmart’s eCommerce, Marketplace, and omni-channel innovations—including Online Pickup and Delivery, Site, and AI. You’ll lead integrated communications strategies, always-on storytelling, and cross-functional efforts that amplify Walmart’s voice and highlight our mission, values, and innovative spirit across audiences and platforms.
About the team
The eCommerce Communications team is focused on creating and promoting Walmart’s omnichannel narrative. As a member of the team, you’ll collaborate with internal and external stakeholders to drive excitement and awareness of new digital products and services, ensuring Walmart remains at the forefront of consumers’ minds. This team is ideal for visionary communicators with a passion for storytelling, an eye for detail, and a proven ability to deliver strategic, large-scale communications with precision and impact.
What You’ll Do
Strategic Communications & Project Management
Lead integrated communications for Walmart U.S. eCommerce, Marketplace, Walmart Business, and omni-channel innovations, including leveraging the Chief eCommerce Officer and team to position Walmart as the omni-channel leader.
Oversee promotion of Walmart’s rapidly growing marketplace, highlighting opportunity and growth for third-party sellers while defending Walmart’s reputation as a trusted leader in omni-channel retail.
Develop and execute communications strategies that promote Walmart’s brand voice and build excitement and awareness for new and existing eCommerce services.
Cross-Functional Collaboration
Partners across Communications, Merchandising, Operations, Tech, and other teams to integrate and amplify messaging.
Work with senior business leaders and diverse stakeholder groups to drive collaboration, consensus, and seamless execution of communication strategies.
Align execution across paid, earned, owned, and shared channels while balancing competing priorities.
Storytelling and Content
Develop messages that enable consistent communications and integration into enterprise and Walmart U.S. communications.
Serve as a corporate spokesperson, delivering impactful statements to the media and maintaining reputation and issues as they arise.
Create proactive, creative storytelling that keeps Walmart’s brand visible across owned platforms and earned channels.
Translate insights and messaging into compelling, customer and seller-focused content.
Measurement and Optimization
Leverage data and audience insights to evaluate campaign impact and recommend ongoing improvements.
Apply learnings to future work and drive continuous refinement.
Technology & Tools
Be a GenAI super user, leveraging digital tools for content development, project management, and performance tracking.
What You’ll Bring
Executing bold, creative communications experience that enhances public perception of Walmart’s eCommerce and omni-channel innovations.
Experience managing the launch of new products or services, including national and local campaigns.
Ability to shape the way customers experience our brand—through timely, relevant, and resonant communications.
A collaborative spirit and executional excellence in everything you do.
Direct experience with large-scale eCommerce communications.
An understanding of how to communicate and partner within a complex, matrixed organization to maximize impact.
Your confidence using data and insights as key components of strategy, targeting, and measurement.
Your ability to take initiative, manage competing priorities, weigh and mitigate risks, and pivot as required.
Curiosity around new ideas, testing innovative approaches, and pushing for constant improvement.
Executive presence, thought leadership, and a knack for delivering compelling narratives in a fast-paced, ever-evolving environment.
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $130,000.00-$260,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor’s degree in Communications, Public Relations, Political Science, or related field and 6 years’ experience in journalism, communications, or relevant area OR 8 years’ experience in journalism, communications, or relevant area. 2 years’ supervisory experience.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Media RelationsPrimary Location...702 Sw 8Th St, Bentonville, AR 72716, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.