Location: Bentonville, Arkansas ONLY
About the Role
Walmart is seeking a Director of Customer Strategy to lead and shape one of the most critical moments in our customers’ journeys: moving from store-only engagement to app adoption and first digital purchase. This role sits at the forefront of Walmart’s omnichannel strategy, focused on helping our store customers become digital customers.
As a strategic leader, you will identify the most impactful levers to drive app adoption, digital activation, and first purchase conversion—and then work cross-functionally to bring those strategies to life at scale. You’ll operate at the intersection of digital strategy, customer insights, experimentation, and cross-functional influence, all within a fast-paced and highly matrixed organization.
What You’ll Do
Own the strategy for store-to-app and app-to-first-digital-purchase conversion, partnering closely with in-store, digital product, marketing, CRM, and operations teams.Develop and drive cross-functional initiatives that encourage store-only customers to download the app and make their first digital transaction (pickup, delivery, or eComm).Champion a test-and-learn mindset, defining A/B and multivariate experiments, building business cases, and promoting adoption of learnings across the organization.Conduct deep dives and partner with analytics teams to understand customer segments, behaviors, and conversion pain points, then translate insights into action.Build strong relationships across product, marketing, merchandising, store operations, and design, driving alignment and prioritization without direct authority.Ensure that strategies are not only sound on paper, but are also operationalized and launched effectively, with clear success metrics and follow-through.Lead consistent measurement and evangelize findings from test results to refine customer growth playbooks and inform future initiatives.Qualifications
8+ years of experience in digital customer strategy, growth, eCommerce, or retail transformation; experience in strategy consulting or corporate strategy is highly valued.A track record of developing and executing strategies without direct ownership of all resources or teams.Strong cross-functional leadership and influence skills, particularly in highly matrixed organizations.Demonstrated ability to manage and deliver complex, multi-stakeholder initiatives with structure and speed.Exceptional analytical skills, including comfort building your own models, analyzing test results, and translating insights into business action.Experience with A/B testing and experimentation frameworks is highly attractive.Excellent verbal and written communication skills, and the ability to tell a compelling story with data.MBA preferred, but not required.You’re a Great Fit If You…
Are passionate about bringing Walmart store customers into our digital ecosystem.Have a growth mindset and thrive in ambiguous, high-impact environments.Are energized by testing, learning, iterating, and driving scale.Know how to influence and lead cross-functionally—without needing a big org under you.Think strategically but also move fast and sweat the details.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $110,000.00-$220,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor’s degree in Business, Accounting, Finance, Marketing, Engineering, or related field and 5 years’ experience in consumer services industry, project management, product management, process improvement, retail operations, or related area OR 7 years’ experience in consumer services industry, project management, product management, process improvement, retail operations, or related area. 1 year’s supervisory experience.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Contracts Negotiation, Financial Planning and Analysis, Market Research, Microsoft Office, Modeling/Forecasting, Project Management, Retail OperationsMasters, Masters: Accounting, Masters: Finance, Masters: MarketingPrimary Location...702 Sw 8Th St, Bentonville, AR 72716, United States of America