URBN is seeking a Program Manager, Personalization who will help to drive innovation and sales across the URBN portfolio (Urban Outfitters, Free People, Anthropologie, Nuuly, & Terrain) through the development, execution, and measurement of Personalization programs across Web, App, and CRM. The role acts as a key conduit between URBN Brand teams, central Digital and Technology teams, and Personalization platform vendors. The role will help to guide a variety of Personalization project requirements, vendor delivery, and brand strategies. The right candidate will have several years of experience with Personalization campaigns, including algorithmic approaches, audience and content strategies, and affinity and behavioral targeting. Collaboration, strong attention to detail, and data and analytics are an integral part of this position.
Role ResponsibilitiesManage global Personalization initiatives across URBN Brands and global markets to implement dynamic Personalized experiences across Web, App, and outbound CRM channelsUtilize Personalization and analytics platforms to help Brands identify new opportunities, optimize campaigns, design and setup AB tests, troubleshoot bugs, and measure performanceBuild and maintain cross-functional relationships across Marketing, Analytics, Product/UX, Engineering, and Web Production teams Develop and utilize strong understanding of Customer journeys, segmentation, and attributes Translate how Personalization algorithms translate to Customer experiences and strategize with Brands on how and when to use them across channelsCollaborate with internal stakeholders and external vendors to build strategic and tactical roadmaps based on clear Demand driving priorities and see ideas through to delivery and optimizationRegularly audit Personalization efforts for new insights and shared learnings across the Brands Role Qualifications Strong working knowledge of Personalization approaches, including real-time Trigger campaigns, Onsite Content, and Product RecommendationsRich experience with applying Personalization strategies across Web, App, Email, Push, and SMSRich experience with audience segmentation, including via Customer affinities, behaviors, and attributes, including via both 1st and 3rd party data sourcesProficiency with a variety of algorithmic approaches to Personalization Ability to manage execution of A/B/n tests of personalization campaigns and understand resultsAbility to analyze campaigns and draw findings from analysis to impact strategyeCommerce experience strongly preferred Dynamic Yield and/or Bluecore experience a plus Proactive and collaborative spiritHugely detail orientedExcellent communication skillsAgile in a fast-paced business environment with constant change The Perks
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO StatementURBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees. Options ApplyApplyShareSubmit a ReferralRefer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Not finding the perfect fit?
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