URBN is hiring an Analyst, Performance Marketing with experience in Digital Performance Media and Search Engine Marketing to help us better measure and optimize the effectiveness of our investments. This role sits on our central Marketing organization and will directly support our growing in house Paid and Organic Search teams. This role will also focus on LLM Agent/Answer Engine Optimization initiatives meant to drive Brand Discoverability in these new platforms as the Search and Shopping landscape continues to quickly evolve. You will be hands on with data and dashboards every day, helping to translate metrics into actionable insights for Marketing decision makers and to drive Brand Demand, Customer Acquisition and Retention, and Marketing effectiveness.
Role Responsibilities Utilize data and analytics daily to identify insights and optimization recommendations for improving Brand Discoverability and Marketing effectiveness Understand and track a variety of metrics for Paid and Organic Search and for new LLM Agents, such as Gemini or ChatGPT, analyzing performance trends (e.g. visibility scores, keyword rankings, CPCs, sessions, conversions, ROAS), and partner with Search team to make regular data-driven adjustmentsUtilize internal data in conjunction with channel and vendor tools, including GA4, SA360, and MTA and MMM performance modelsSupport Paid Search team in daily, weekly, monthly data needs for budgeting, pacing, and forecastingSupport AEO/SEO team in regular tracking of keyword rankings, visibility scores, and new trend opportunities, and in aligning performance data to content and technical changes being made Build and maintain dashboards and reports to track and visualize marketing performanceUtilize the data to identify, help design, and measure testing opportunities across channels of focus in conjunction with Media and Testing teamsCollaborate regularly with stakeholders at Brand, within Technology, and FinanceStay up-to-date on industry trends and best practices in Marketing and Media Analytics, including through AI automation, and proactively identify new tools and techniques to drive productivity Role Qualifications Bachelor’s degree in Marketing, Business, Analytics, Statistics, Data Science, or related experienceAt minimum two (2) years of experience in a marketing analytics, ecommerce, retail, or agency environmentStrong aptitude for gathering and understanding quantitative data, with an interest in fashion, consumer, and technology trendsHands on experience with tracking of Paid and Organic Search metrics, including Google Adwords and SA360, and ideally, with Google Shopping and PMAXAdditional experience with Organic Search tools, such as SEMRush or BrightEdge, also preferred Ability to analyze and connect business and media metrics, translating into actionable channel and investment recommendations.Experience with SQL is preferred, but openness to learning is equally valuedAdvanced Microsoft Excel or Google Sheets skillsLooker Studio dashboard building skills preferredExceptional attention to detail and ability to juggle multiple priorities at onceExcellent communication skills, with the ability to present data-driven insights to various stakeholdersCollaborative and self-motivated, with the ability to work both independently and as part of a teamAbility to thrive in a fast-paced, results-oriented organization#LI-BL1
The PerksURBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO StatementURBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees. Options ApplyApplyShareSubmit a ReferralRefer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Not finding the perfect fit?
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