Role Title: Unilever International (UI) Business Development Manager – Markets (Seeding + Exports) - Fixed Term Contract for 6 months

Location: Philippines

Unilever International (UI):

As intrapreneurs, we introduce Unilever’s brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Surf, Vaseline, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe and SEAA.

As Unilever’s growth engine, we establish global white space businesses in key channels such as Health & Beauty, Club, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.

We are 1.5bn+ , fast growing, hyper agile. Our role is to challenge the status quo, identify new opportunities to grow, deeply collaborate with the BG/BU and serve underserved consumers, channels, customers, geographies and categories. Our next mission is to go from 1.5bn+ to 5bn and become a role model CPG organisation in 3 key areas – purposeful marketing, digitization and making UI the best place to work. Singapore is our global hub leading strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain. 

Game changing business

SPEED is the mantra for our resounding success. To serve the underserved, we embrace a founder’s mentality, explore unchartered territories, redesign end-to-end business models to establish successful businesses. We make a difference through 5 traits of – 1. hunger for growth 2. Working and winning together 3. Passion for execution 4. Consumer and Customer obsession 5. Nurturing our tribe.

We will be the fastest route-to-market globally; We go where no (man, woman or distributor) has ever explored; Impossible is an opinion, not a fact; Speed is our currency; When brands are built right, they can last a lifetime.

About marketing in UI:

Marketing in UI will own and drive the growth from 1bn to 5bn by:

Building leading market share positions in S.M.I.L.E. (Small Island Landlocked & Extreme) geographies to serve underserved geographies - combination of digital + in store executionServing underserved diaspora and religious population with the right innovations, festival marketing activation and building a strategy to serve these underserved consumersCreating new innovations and marketing programs to serve underserved channels such as Corporate Partnerships, Govt ^ & NGO (GIN), Cross Border e-commerce, Discounters etcServing underserved brands by building a global model to seed, incubate and scale brands especially in Health and beauty, Ecom and modern tradeBuilding new niche and underserved categories like lip care, hand care, sun care, face care, dressings in D&E, Surface cleaning etc.

Marketing in UI is digital driven with 90% spends online across social, search, performance marketing with a high focus on high ROI marketing

Role Responsibilities

Marketing & Strategy:

You will lead the UI (Unilever International) Philippines Team across marketing, key account management, new business development and operations, the incumbent will execute end to end management of various business initiatives in countryUI’s future growth will come from brand building at scale in the market by being the best in class in global digital marketing across search, social, performance marketing and moving to the final ultimate phase of direct to consumer and first party dataYou will work with the regional and global marketing team, digital marketing excellence, marketing culture and organisation, a culture of consumer and customer obsession and work to be a pioneer in the world of digital marketingYou will engage and interact with the Unilever Philippines customer development and marketing community across all business groups to drive full alignment and engagement and craft UI’s role in the new unilever BG/BU worldThe No.1 Responsibility for the UI Philippines Lead is to scale brands in market to become segment and channel leaders

Local Consolidation Export:

You’ll drive end-to-end management of Local Consolidation Export initiatives and manage existing business within Philippines. With over 15 million overseas Filipinos, your role will be to continue bringing to them the flavour of home, through our coveted brands like Knorr, Creamsilk, Sunsilk and Sinigang.You’ll coordinate across multi-functional teams to bring projects to life and drive business growth.Ensure strict compliance to governance and mandate whilst leading, mapping and developing business opportunity for export.

Distributor Management:

You’ll lead the business development and key account teams to analyse the market and lead cross-functional UI teams to land innovations in market fast with impact.You’ll drive end-to-end management of brand seeding initiatives and manage existing business within Philippines and coordinate across multi-functional teams to bring projects to life and drive business growth.

Retailer management:

Works closely with customers to implement the business plan. Works in close collaboration with the Category Team for the category input, and with customer marketing & brand teams for the specific banner/channel planDevelop and then implement the optimal integrated promo plan (incl. selling the plan to the customer) and manage promo investments. Manages customer promo investment with the customer ensuring all MAP accruals input are completed in a timely manner.Provide clear objectives and deliverables for the Operational team

Qualifications/Requirements:

Be a strategic, highly adaptable and entrepreneurial personEmbrace a high growth mindset, with strong love for consumers, shoppers and customersHave excellent financial acumen and analytical skillsHave excellent communication, negotiation and influencing skills with senior stakeholdersHave experience working and leading in cross-functional teamsOver 10 years’ experience in FMCG industry in building brands globally, driving digital marketing, Customer Development and Trade MarketingYou are a maverick, you don’t take no for an answer, you pioneer and are consumer obsessedStrong network with customers and senior stakeholders in the Unilever businessDeeply collaborative and work and win with othersHave attention to detail and have a passion for execution

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.