**Job Description** **工作职责** 1. 协助品类策略制定 • 协助整合本地渠道机会与竞争情况，支持区域品类执行重点的制定。 • 参与制定统一的 POS 执行品类计划，确保执行端对公司优先品类有清晰认知。 2. 渠道洞察与转化 • 利用本地购物者洞察，协助制定提高转化率的销售执行方案。 • 跟踪不同渠道下购物者行为趋势，支持精准匹配促销与陈列资源。 3. 区域机会识别与优先排序 • 分析各渠道品类/品牌表现，识别增长潜力。 • 结合生意阶段，协助明确资源投入优先级，支持制定季度关键行动路径。 4. 数据驱动与预测管理 • 分析内外部数据，支持销量预测与活动评估。 • 协同 CS&L、销售团队优化供需预测，减少断货或库存积压。 5. 促销活动协调与执行 • 调整并整合全国活动方案，在区域市场做出本地化落地优化。 • 监督活动全流程执行，确保 KPI 对齐并持续优化活动方案。 6. 活动 ROI、促销覆盖率、终端反馈 • 跟踪活动 ROI、促销覆盖率及终端反馈，为活动优化提供数据支持。 7. 渠道策略制定与评估 • 协助基于本地渠道结构制定差异化推广策略。 • 支持销售团队识别新兴渠道机会，如 O2O、会员店、地方强势连锁等。 8. 投资效率管理 • 协助分配区域贸易支出，确保费用投放效率最大化。 • 评估各项活动/资源投放的 ROI，支持资源再分配优化。 9. 团队能力建设 • 协助定期回顾本区域终端执行表现，识别能力短板并制定提升计划。 • 支持销售团队理解品类战略、促销节奏及终端标准。 **任职资格** 1. 本科及以上学历，市场营销、经济、管理等相关专业优先； 2. 3年以上快速消费品行业销售/市场/渠道相关经验； 3. 熟悉各主流渠道（现代渠道、传统渠道、电商、会员店等）运作模式与购物者行为差异； 4. 精通数据分析工具，具备优秀的逻辑判断与业务洞察力； 5. 能熟练运用中英文； 6. 主动性强，善于跨部门协作； 7. 能适应频繁区域出差，拥有清晰目标导向与执行力。 No Relocation support available **Business Unit Summary** **Mondelēz International entered the China market in 1984. Headquartered in Shanghai, Mondelēz Greater China is a leading company in the snacks business, including biscuits, Chocolate, candy & gum, and beverages. With over 4,000 employees, Mondelēz has established manufacturing plants in East, South and North China as well as a Global Biscuit R&D Technical Center in Suzhou. The Chinese name Yi Zi (亿滋) represents the company’s vision to bring an abundance of deliciousness to consumers.** Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. **Job Type** Regular Category Planning & Activation Sales At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about. We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast. Join us and Make It An Opportunity! Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.