Trade Marketing Specialist

Job Description

We are seeking a dynamic Trade Marketing Specialist to lead and implement innovative trade marketing strategies across retail, on-premise, and e-commerce channels. The ideal candidate will align these strategies with brand and sales objectives to enhance market presence and drive growth.

Responsibilities

Develop and implement trade marketing strategies and promotional plans across various channels.Create and manage point-of-sale materials, displays, and trade collateral to engage retailers and distributors.Plan and execute seasonal and evergreen trade campaigns, including events, tastings, activations, and shopper marketing programs.Collaborate closely with sales, distributor, and retail teams for joint business planning and effective market execution.Build and maintain strong relationships with key retail and distributor partners to support sales growth.Ensure consistent brand representation and adherence to brand standards in all trade activities.Manage budgets for trade marketing projects, covering materials production, activation costs, and event execution.Track and analyze the effectiveness of programs, providing insights and recommendations for optimization.Identify new merchandising and promotional opportunities within key accounts and emerging channels.Collaborate with creative, digital, and marketing teams to deliver integrated campaigns.Stay informed on industry trends, competitor activity, and market dynamics to enhance brand positioning.Work with cross-functional teams to ensure alignment between marketing, sales, and operations.Support legal and compliance requirements for promotions and consumer-facing initiatives.Monitor and analyze the effectiveness of trade marketing programs, providing performance reports.

Essential Skills

Bachelor’s degree in Marketing or related field.Minimum of 5 years’ experience in a related field, preferably 6–10 years within the wine or spirits industry.Strong knowledge of retail and on-premise environments.Proven success in managing big box trade campaigns, POS, and distributor/retailer partnerships.Excellent communication, project management, and organizational skills.Analytical and results-driven mindset.

Additional Skills & Qualifications

Passion for the wine industry, branding, and consumer engagement.Proficiency in marketing communications and Adobe Creative Suite.

Work Environment

The role is based on-site, working closely with a team of five marketing professionals within a company of 150 employees. The environment fosters growth and collaboration, providing opportunities to work with amazing clients and run your own marketing initiatives.

Pay and Benefits

The pay range for this position is $90000.00 - $115000.00/yr.

We believe in supporting our team with a comprehensive benefits package that promotes well-being, financial security, and professional growth. Our benefits are designed to meet the diverse needs of our employees and their families.

Workplace Type

This is a fully onsite position in New Rochelle,NY.

Application Deadline

This position is anticipated to close on Oct 6, 2025.

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\n\nAbout Aston Carter:\n

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.

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The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

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If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com for other accommodation options.

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