Girl Guides of Canada–Guides du Canada (GGC), a national membership-based organization, empowers every girl in Guiding to discover herself and be everything she wants to be. Our mission is to be a catalyst for girls empowering girls. Together, we’re building our vision of A better world, by girls.  

 

GGC is actively searching for a Team Lead, Brand & Marketing

Remote work arrangement. 

 

About this Opportunity

 

Reporting to the Director, Brand & Marketing, the Team Lead, Brand & Marketing will champion the organization’s brand while overseeing marketing management across the organization. Leading a high-performing team, this role connects strategy to execution to drive accelerated growth and deepen impact for girls and youth.

 

In this role you will: 

 

Brand Strategy

Supports the Brand and Marketing function, providing both strategic advice to nurture the brand and hands-on management of brand articulation.Supports the development of a compelling brand strategy, partnering with stakeholders inside and outside the organization to elevate the profile of GGC legacy brand in Canada through exceptional brand storytelling.Implements brand management to foster a consistent brand voice and brand experience across all touchpoints.

 Marketing Management

Partners with BBD’s client groups to deliver effective, coherent marketing strategies across audiences, channels, impact areas and member journeys.Leads and oversees marketing management to plan, execute, deploy and evaluate marketing campaigns across a variety of channels, teams, and tactics.Leads analysis of marketing efforts and supports internal storytelling of impact. 

 Social Media & Digital Communities

Manages GGC’s social media strategy, leveraging digital communities and social channels to drive community engagement and impact.Manages digital marketing, ensuring that effective search engine optimization, retargeting, conversion tracking, and platform strategies are in place.

Creative Solutions

Manages creative direction and provision of visual creative content, products, tools and materials to support campaigns and initiatives, such as graphic design, video, packaging, etc.Leads a visual creative solutions centre of expertise, ensuring effective planning, collaboration, workload management, and brand consistency.

Stakeholder Collaboration

Nurtures effective relationships with key stakeholders and partners to ensure alignment and advance strategic initiatives.Supports market research initiatives and collaborates with Research & Data team on internal research and data initiatives to inform brand, marketing and enterprise-wide strategies.Ensures brand and marketing activities are aligned with GGC's DEIA (Diversity, Equity, Inclusion, and Accessibility) principles.

 

You are the ideal candidate if you have: 

 

Education, Designations and Certifications

Bachelor’s degree in a relevant discipline, such as Marketing, Business Administration, or related field. A diploma with extensive marketing experience may be considered.

Prior Work Experience

Minimum 5-7 years’ experience in progressive marketing and brand management roles, with experience in brand, campaign development, and multi-channel marketing.Proven experience in developing and executing brand and marketing strategies, preferably in one of: cause marketing, youth development focused, or not-for-profit environments.Proven experience leading teamsExperience with contact management best practices, data protection standards, and compliance with regulations such as CASL and other applicable frameworks.Experience with social media management, including platform strategy, content creation, and analytics.Experience building strong relationships with multiple stakeholders.

Competencies (Knowledge, Skills & Abilities)

Exceptional communication skillsStrong understanding of industry trends in marketing management, multi-channel strategy, social media strategy, particularly in a non-profit context.Strong analytical, decision-making, and project management skillsStrong business acumen, including ability to leverage data to optimize marketing campaigns, improve ROI, and drive impactProficient in collaboration tools, digital marketing tools, social media platforms, marketing analytics, Microsoft Office; familiarity with CRM systems is an asset.Leadership and team management skills

Benefits:

 

What’s in it for you?

 

We offer generous health benefits (Health, dental, vision, Health Service Spending Account).Paid time off.Collaborative hybrid/remote work environment.Fun and friendly work environment and work-life balance.

 

Hiring Range: $65,100.00 - $76,830.00

 

If this sounds like a job tailor-made for you, apply today! 

 

This position will remain open until filled. Interviews will be conducted on a rolling basis.
 Submissions without a cover letter will not be considered. Please note that GGC accepts all genders for job applications. We encourage all candidates to apply, even if they do not meet all the job requirements.

 

 

GGC is committed to diversity, equity and inclusion.  We value a recruitment and selection process that is inclusive and barrier-free, and we encourage applications from people who are racialized, Indigenous, people from the 2SLGBTQI+ community, people with disabilities and other equity seeking groups. GGC welcomes girls and women – cisgender and transgender – as well as non-binary people who are comfortable in spaces that focus on and are driven by the experience of girls.

 

Upon request, Girl Guides of Canada-Guides du Canada will make available accommodations during the recruitment process. Please note we do not require applicants to identify as a person with disability, or to disclose their disability, to request or access accommodation. Accommodation requests should be made in advance to People & Culture.

 

We thank all candidates for their interest. Only those selected for an interview will be contacted.