MAJOR RESPONSIBILITIESDefine & Develop Store Strategy

Identify & establish the store’s identity and singularity

Discover new opportunities in the market through competitor and market analysis

Establish store strategy to achieve the commercial target in different product segments

Establish a merchandising/product strategy for the store responsible

Create the customer development strategy including clientelling

Sales Development and Management 

Work closely with managers and teams to achieve sales targets and ensure customer growth

Identify the potential product segment and develop them as a store differentiation strategy

Ensure the product mix is healthy and balanced

Monitor and advise if the sales incentive is working properly to motivate store staff

Ensure consistency across the store regarding sales strategy, customer service, product delivery, and all topics linked to Hermès business activity and image

Work closely with the CX and Communications team for in-store animations or communication activities to ensure that brand/event objectives are clearly understood and executed

Customer Relation Management

Maintains close contact and assists sales management with top-tier customers

Supervise store’s CRM in line with company direction and guidelines

Support store team to find the potential area by having regular basis analysis and meetings

Propose retail activity for clientelling and support implementation to optimize the result 

Manage Operational Effectiveness 

Lead activities associated with new store launches and renovations.

Together with the Merchandising Department, closely monitor the sell-through results and develop action plans 

Acts as the liaison between stores and corporate functions such as Retail Operations, Call Center, SAV, Merchandising, Communication, Store Maintenance and HR for store-related issues or projects.

Ensure all operational procedures are correctly implemented including sales, discounts, transfer, and stock adjustment

Ensure store environment is in line with company’s standard of daily operation. (VM, Security, etc)

Team Management and Development 

Headcount control within budget for store team

Assess structure, and staffing arrangement to match with traffic/sales trend and improve productivity

Lead and motivate each sales team to grow their overall capability and competency

Provide leadership, guidance, and management to store staff

Develop the capability of the store management team by the requirements of the organization

Client Service Management

Reinforce the standards and guide the store to improve service quality through Hermès Gestures

Supervise the resolution of all client problems and complaints quickly and effectively

 

REQUIREMENTS & CAPABILITIES

More than 8-10 years of relevant experience in high-end fashion, luxury industry or in similar capacity

Experience in a management role with a strong track record of delivering results

Strong people management skills including being a good communicator and coach and the ability to manage relationships at different levels

Cross-functional working skills (across multiple levels of management and ability to work with diverse cultures)

Good analytical skills

Service- and customer-oriented (internal and externa customers), with excellent communication skills

Business acumen/business Ethics

Fluent in Thai and English. 

Hands on computer knowledge of MS Office