The Creative Building team is part of CreativeX, a newly formed VP-led organization within Amazon Advertising with the mission to democratize access to high-quality creatives. We are developing Peggy, an end-to-end creative assistant/AI Agent specialized in advertising creative optimization that seamlessly accesses ad specifications, analyzes content against best practices, and generates impactful marketing solutions across DSP, Sponsored Display, Sponsored Brands, Sponsored Brand Video, and Online Video campaigns.

Amazon Advertising is one of Amazon's fastest-growing and most profitable businesses, delivering billions of ad impressions and millions of clicks while breaking fresh ground in product and technical innovations daily. Our solutions strategically enable Retail and Marketplace businesses to drive long-term growth by helping shoppers discover new products and providing the most efficient way for advertisers to meet their business objectives.

We are seeking a Sr. Technical Program Manager who will take complete ownership of complex, high-impact programs from conception to delivery. This role requires exceptional problem-solving abilities, critical thinking skills, and the capability to run projects end-to-end while navigating ambiguous technical and business challenges in the rapidly evolving AI and advertising technology space.

Key job responsibilities
Program Management & Execution

-Drive the execution of technical programs supporting development and deployment, from planning through post-launch optimization
-Coordinate cross-functional planning and execution across Creative, Design, Product Management, and Engineering teams
-Track and manage dependencies across Amazon's advertising ecosystem and external creative platforms

Problem Solving & Analysis

-Analyze technical and business problems to identify root causes and develop effective solutions
-Work with stakeholders to understand requirements underlying feature requests and evaluate technical approaches
-Assess trade-offs between technical complexity, timeline constraints, and business impact
-Identify risks and develop mitigation strategies in collaboration with engineering and product teams

Stakeholder Communication & Collaboration

-Communicate effectively with leadership and cross-functional teams on program status, risks, and decisions
-Partner with product and engineering teams to translate business requirements into technical specifications
-Build relationships with internal teams and external creative technology partners
-Present technical concepts to stakeholders in clear, accessible formats


Delivery & Process Excellence

-Establish and track metrics for program success, including delivery timelines, quality standards, and business impact
-Support agile methodologies and best practices for rapid iteration in AI/ML development cycles
-Contribute to continuous improvement in development processes and team efficiency
-Ensure programs meet timelines while maintaining quality standards


Basic Qualifications

-5+ years of technical product or program management experience
-7+ years of working directly with engineering teams experience
-3+ years of software development experience
-Experience managing programs across cross functional teams, building processes and coordinating release schedules


A day in the life
1) Drive cross-functional planning, leading discovery and prioritization by closely partnering with product managers and engineering leads to develop program plans that include roadmaps, dependency identifications, and resourcing plans
2) Ascertain the true requirements underlying feature requests; recommend alternative technical approaches and lead engineering efforts to meet timelines
3) Communicate clearly and effectively to executive management on plans, status, and critical issues
4) Partner as a technical liaison between product and engineering teams