What You'll Do We’re seeking a Senior Strategist to join our Real Estate & Private Markets investment marketing team! In this role, you’ll create, position, and help to set the strategic direction of product-related content and communications that support our real estate and private market product platforms while also supporting strategic planning, development, and execution of marketing initiatives that elevate brand awareness, drive client engagement, and support business growth for our U.S. institutional audience. Partner with investment teams to create differentiated and impactful product collateral and thought capital that clearly articulates our value proposition. Ensure material has proper branding, style, appearance, tone and adheres to compliance and regulatory standards. Collaborate with other segment marketers and product and distribution teams to understand gaps and opportunities to build awareness of products and services through strategic marketing materials. Monitor industry and competitive environment through research and review of market intelligence and insights. Act as an asset class/investment team champion for real estate and private markets when partnering with stakeholders on product materials, positioning, capabilities messaging, and targeted communications. Help to develop and implement a comprehensive marketing strategy for real estate and private markets, for the U.S. institutional segment, aligned with key business objectives. Act as an audience expert, staying informed on industry trends and competitor activities to ensure competitive positioning. Utilize competitive analysis, sales feedback, client insights, and usage data to drive strategy, ensuring alignment with relevant products and market demand. Lead and manage in-person institutional events in support of driving relationships and investments with our target audience. Perform other job-related duties and special projects as needed. Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years! Who You Are Bachelor's degree or equivalent, and seven years' work experience in a financial services organization, in marketing, communication or related field, required Previous experience with multichannel marketing campaigns and executing on marketing strategy, required Experienced in creating investment product materials and value-add thought capital Previous experience planning and/or managing events Able to work with multiple teams, build and maintain strong relationships and negotiate Strong abilities in the areas of problem solving, project management, decision making, and communication (verbal and written) Must be detail oriented and have excellent planning, and time management skills Must be able to manage expectations, attend to details, balance multiple projects, and prioritize effectively Travel may be required up to 30% of the time Skills That Will Help You Stand Out Knowledge of and experience marketing real estate and/or private market investments is strongly preferred Experience with digital marketing, lifecycle marketing and marketing nurture journeys is preferred In-depth knowledge of the financial services market and products is strongly preferred Salary Range Information Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly) $127000 - $171000 / year Time Off Program Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided. Pension Eligible No Work Environments This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, Charlotte, NC, and Raleigh, NC). You’ll work with your leader to figure out which option may align best based on several factors. Work Authorization/Sponsorship At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links. Nonimmigrant Workers and Green Card for Employment-Based Immigrants Investment Code of Ethics For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization. Experience Principal At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits. Principal is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Posting Window We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline. Original Posting Date 1/29/2026 Most Recently Posted Date 1/29/2026 LinkedIn Remote Hashtag #LI-Remote