Description Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music ad-free in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. We are looking for a creative, analytical and results-oriented Sr. Product Marketing Manager to drive listener growth across Amazon Music's tiers of service. You will help build and launch new product marketing initiatives supporting all Amazon Music tiers, working cross-functionally across Amazon teams, influencing and leading partners to think big, invent and simplify, and deliver on project roadmaps. A successful candidate for this role will be an independent, creative problem-solver with great business acumen, and the ability to lead multiple projects simultaneously while managing competing deadlines. You will have exceptional product marketing, communication and stakeholder management skills, with the ability to work independently under time constraints to deliver results. This individual will partner with teams across Amazon Music, including Marketing, Product, Finance, Business Intelligence, among others, to drive listener and subscriber growth by improving existing and building new customer journeys. This role will lead Product Marketing strategies, reporting to senior leadership on progress and upcoming projects, and champion best practices across global teams. You should be well versed in customer behavior, business drivers, and conceive new initiatives to improve KPIs. Key job responsibilities • Develop and deliver GTM strategies and frameworks, which are scalable and repeatable across various product feature launches • Conduct customer research to develop insights and enhanced brand positioning to stay competitive in the growing MSP space • Oversee strategy, execution, and performance of cross channel global marketing plans to build awareness, adoption and engagement of key features • Partner with various product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs), Listening Hours, and enhance the customer experience on Amazon Music • Partner and consult across with the Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience • Develop compelling GTM creative assets (video, social, Owned & Operated) working cross-functionally with creative designers • Provide copywriting guidance • Advocate for the optimal customer experience when working on UX design with product teams • Drive regular reviews of roadmap progress and results with leadership across marketing, subscriptions tech, and product Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches - Experience presenting metrics and progress to goal to senior leadership - Track record of partnering with product teams to influence roadmaps and drive Monthly Active Users (MAUs), engagement metrics, and enhanced customer experiences - Experience conducting customer research to develop insights and competitive positioning - Demonstrated ability to oversee strategy, execution, and performance of cross-channel global marketing plans - Experience developing and executing go-to-market strategies and frameworks that are scalable and repeatable across multiple product launches Preferred Qualifications - Experience with customer segmentation, profiling, and targeting - Experience with A/B Testing or Multi-Variate Testing or both - Experience using any of SQL or other analytical tools for conducting data analysis - Experience in marketing or marketing research - MBA - 8+ years of professional non-internship marketing experience Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, CA, Culver City - 142,800.00 - 193,200.00 USD annually