The Senior Manager Agile Marketing will be responsible for both driving the strategy of and execution behind THD's audience marketing initiatives. This person will be responsible for leading a team that designs audience-based marketing strategies. This role is responsible for leading agency relationships, working with media partners to plan and execute audience-driven campaigns, creating and curating content and championing the evolution of audience-based marketing at The Home Depot. This role will utilize data, analytics and technology to lead the development and execution of marketing strategies to create personalized 1-1 experiences. They are responsible for designing, developing, and executing an annual audience marketing strategy and plan according to rapidly evolving technology and data capabilities. They will deliver ongoing recommendations and updates to improve the customer experience, delivery mechanisms and content relative to KPIs. This person will provide thought leadership and help shape impactful innovation by stimulating customer-centric design. They will work across functional groups as a means to explore new technology integrations that better the customer experience while exposing more of the customer journey
Key Responsibilities:30% Work cross-functionally w/key stakeholders (e.g., Customer Insights, Marketing Analytics, HD.com, Merchandising, Marketing, PR, & Social). Responsible for effectively driving education & partnerships internally/externally in organization.40% Program Mgmt -Design/execute audience-marketing strategy for Agile campaigns (developing hypothesis, data strategy; creative strategy, activation and reporting activities. Strategic recommendations to scale Agile Marketing, integration into business priorities; share knowledge w/ stakeholders. Direct external agency team. 30% Reporting/Metrics -Ensure programs delivered on-time/ budget & determine effectiveness of Agile spend/ resource. Monitor effective benchmarks for measuring impact of audience-marketing programs, & analyze effectiveness of campaigns to maximize results. Build weekly status reports and executive-level presentations as needed.
Direct Manager/Direct Reports:This role reports to the Sr Director of Agile Marketing.This position has 6 direct reports.
Travel Requirements:Typically requires overnight travel less than 10% of the time.
Physical Requirements:Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:Must be eighteen years of age or older.Must be legally permitted to work in the United States.Knowledge of PowerPoint, Excel and MS OfficeAbility to understand the basics of technology associated with social media, customer communications, online marketing and eBusiness - Ability to work on multiple projects simultaneouslyAbility to think and respond quickly maintaining attention to detail
Preferred Qualifications:Retail Marketing experienceData analytics experiencesProgrammatic buying, audience-centered marketing experience is a plusBudget ManagementAgency Account/Project Management
Minimum Education:The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:No additional education
Minimum Years of Work Experience:6
Preferred Years of Work Experience:No additional years of experience
Minimum Leadership Experience:None
Preferred Leadership Experience:None
Certifications:None
Competencies:Understands paid media strategies, data utilization and programmatic buying; Has excellent written communications skills both written and verbalHighly analytical with a deep understanding of data - how to assess and analyze data sources, data outcomes and apply that understanding to agile campaign strategiesA pragmatic and professional nature. Able to establish and meet deadlines and to establish clear priorities quickly. Ability to work effectively under pressure and to handle a heavy work load.A highly-motivated, hands-on professional with a personal reputation for integrity and ethics.Strong analytically with demonstrated business planning skillsPositive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team orientedInfluential; practiced in negotiating with others in ways that result in win-win OutcomesInterpersonal skills: Relates well to all kinds of people, up, down and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact. Ability to build close relationships with stakeholders across the organization, as well as with key vendor partner.Retail Marketing experienceProject ManagementManaging a major consumer Brand experience