Description Imagine being a part of an agile team where your ideas have the potential to reach millions. Picture working on cutting-edge consumer-facing products, where every single team member is a critical voice in the decision-making process. Are you looking for a role that will challenge both your creative skills and analytical abilities? Do you enjoy a fast-paced workplace where you can affect the customer experience and be an instrumental part of sharing new programs with customers? We are seeking a talented Sr. Program Manager to join the AWS Launch Marketing Team to coordinate our live stream for AWS OnAir. This is a unique opportunity to facilitate production of marketing content for online and in person events that raises the awareness for important AWS messaging, and its services and features. In this role, you will build and execute marketing programs that work cross-functionally with major focus on livestream. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big while paying careful attention to detail. We are seeking a creative, high energy, collaborative, communicative, and FUN digital marketing pro for our team. This role is focused on livestreaming, project management, and channel strategy. A successful candidate should be able to dive into customer behavior data to generate growth and optimize campaigns. You should have am understanding of the marketing funnel and video content production (live or prerecorded), and possess project management and influencing skills to work across multiple teams to achieve success. AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive. This position must sit in Seattle, WA. Relocation assistance offered from within the US to this location only. Key job responsibilities - Liaising with Creative, Brand Marketing and Social to insure that the AWS OnAir livestream programming is consistent with brand guidelines - Serving as a secondary Twitch specialist who can assist with talent tech checks, data management and overall workflow. - Managing end to end project management including but not limited to helping define project scope, goals and deliverables per broadcast or series. Define tasks and required resources needed per broadcast. Create, schedule and manage project timeline. - Working with your community, internal stakeholders, and leadership to deliver valuable customer and business insights - Partnering with Data and Research to analyze and interpret feedback - Delivering qualitative and quantitative reporting and robust documentation on our campaign impacts and channel efficiency. - Identifying and testing new ideas on how to further improve our effectiveness. - Partnering with the Social team to drive compelling Social Media campaigns and activity that resonate deeply with our audience Oversee program supporting livestream and in-person events for new AWS service and feature launches. - Coordinate across multiple teams and stakeholders. - Promote the streams internally, creating interest among stakeholders. - Drive promotion of launch streams through owned and operated (O&O) channels. - Set strategy and define key success measures for promoting launches online and in-person. A day in the life Sales, Marketing and Global Services (SMGS) AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. About the team About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs Preferred Qualifications - Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights - Experience with Salesforce and Tableau - Experience communicating results to stakeholders Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.