If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

We’re reimagining how Integrated Channel Marketing fuels annuity growth—and this leader will help take us there.

We’re looking for an experienced, data‑driven marketing leader to own and evolve our Integrated Channel Marketing strategy across annuity distribution channels. This role is a backfill with sharper focus, greater clarity, and bigger opportunity: to optimize how we engage prospects, enable sales, and convert interest into high‑quality leads and opportunities.

If you thrive at the intersection of strategy, execution, and analytics, and love turning engagement data into smarter marketing decisions, this role offers a chance to make a visible, measurable impact.

What You’ll Lead

You’ll lead a high‑performing Integrated Channel Marketing team responsible for designing and executing marketing programs that support our annuity distributors and sales partners across channels.

Your scope includes:

Sales enablement support that equips distribution partners with the right content, tools, and experiences at each stage of the sales journeyWeb experience strategy, including site structure, content, and journeys designed to educate, engage, and convertPaid media and social media programs that drive awareness, engagement, and qualified demandWebinars and virtual events that educate prospects and partners while generating actionable leadsProspecting and nurture email journeys that move leads through the funnel with intention and precision

Across all of this, your north star will be driving more—and better—leads for sales.

What Makes This Role Different

This role goes beyond “running campaigns.”

Our opportunity—and yours—is to get even better at:

Optimizing marketing tactics based on performance and audience behaviorUsing engagement data and insights to improve targeting, messaging, and channel mixPartnering closely with sales and distribution to align on lead quality, handoffs, and outcomesContinuously testing, learning, and improving how marketing supports growth

You’ll have the mandate to refine how we measure success, evolve our approach, and raise the bar for integrated marketing effectiveness.

What Success Looks Like

In your first 12–18 months, success will look like:

Clear, cohesive integrated channel strategies aligned to distribution prioritiesStrong collaboration with sales and distribution leadersImproved performance across key demand and engagement metricsMore consistent delivery of high‑quality leads and opportunitiesA team that feels focused, empowered, and excited about the work

The Ideal Background

We’re likely looking for someone who brings:

Deep experience in integrated, multi‑channel marketingA strong point of view on demand generation, lead management, and funnel performanceComfort using data, analytics, and insights to optimize marketing programsExperience leading and developing a teamFinancial services, annuities, or regulated‑industry experience (nice to have, not required)

Why Join Us

A clear mandate and visible leadership roleThe ability to shape how integrated channel marketing evolvesA team doing meaningful, growth‑oriented workThe chance to combine strategy, execution, and measurable impact for Nationwide’s largest business unit

This is a hybrid position located in Columbus Ohio, and you will be required to come into the office 3 days per week.

FINRA Series 6 required at time of application or you will be required to get it within 120 days.

Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Senior Consultant, you'll lead the development and execution of marketing strategies using highly advanced marketing principles. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. Additionally, we'll count on you to ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall.

Job Description

Key Responsibilities:

Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.

Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.

Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.

Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.

Monitors emerging innovative trends in content, design and marketing tactics

Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior. Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.

Ensures programs are on strategy and on schedule.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to Director/Associate Vice President/Vice President. This is an individual contributor and may manage a team based on organizational structure; may also lead virtual and project teams.

Typical Skills and Experience:

Education: Bachelor’s degree in marketing, business administration or related field; graduate degree highly desirable.

License/Certification/Designation: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Experience: Typically, 10 or more years related professional experience in marketing, field sales management, insurance or related field. Master’s degree may be substituted for a portion of the experience requirements as appropriate. Prior marketing development and project leadership exposure/experience preferred.

Knowledge, Abilities and Skills: In-depth knowledge of marketing methodologies, insurance and/or financial services products including regulatory environment, distribution systems, and customers preferred. Knowledge of product distribution methods. Ability to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, and lead multiple projects planning projects. Ability to function independently or in a team environment. Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Command of and ability to understand and deliver customer focus, operating capabilities, and strategic capabilities.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.

Values: Regularly and consistently demonstrates Nationwide Values.

Job Conditions:

Overtime Eligibility: Exempt (Not eligible)

Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.

ADA: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

NOTE TO EMPLOYMENT AGENCIES:

We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range. Note on Compensation for Part-Time Roles: Please be aware that the salary ranges listed below reflect full-time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full-time schedule.

The national salary range for Sr Consultant, Marketing Management : $122,000.00-$214,000.00

The expected starting salary range for Sr Consultant, Marketing Management : $122,000.00 - $182,000.00