Job Description Insight Global's top pharmaceutical client is building an embedded team within their Commercial AI Products organization to support their Patient Experience AI capabilities. The Sr. Analyst will be assigned to a specific therapeutic area and help lead Direct to Consumer activities including pulling together decks, managing cross functional partners across analytics/brand/omnichannel, design A/B testing, spearheading funnel conversion, triaging ad-hoc analysis requests, working with media agencies for optimizing pull throughs, and the omnichannel organization on measurement. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements - Lead end-to-end addressable media campaigns across paid digital channels (programmatic, social, online video, CTV). - Define and scale audience strategy, and activate audiences across platforms. - Work with data science to turn propensity/predictive models into audience segments. - Use identity-resolution approaches and privacy-safe identity solutions to maximize addressability and measurement. - Ensure campaigns use privacy-safe data environments and comply with evolving privacy rules. - Combine publisher exposure and attribution data to support cross-media measurement and dashboards. - Coordinate with agencies, creative teams, and vendors to improve campaign performance. - Enable on-site personalization by dynamically activating targeted audiences across CRM, social, and video. Several years in digital media activation, DTC marketing, or programmatic operations; experience leading cross-functional work or teams. - Hands-on experience integrating CDP/CRM and working with media publishers and activation platforms. - Practical experience with data clean rooms or privacy-safe activation platforms and a solid understanding of privacy impacts. - Familiarity with identity resolution and the effects of cookie deprecation/privacy sandbox initiatives. - Experience with large datasets, query/programming languages like python, R, SQL, etc. & collaborating with data science