The Opportunity

Ally is seeking a Sr Analyst, Advanced Analytics to join the Marketing Data, Measurement, and Analytics team. Reporting to the Marketing Analytics Director, this role will focus on quantifying the full impact of Ally's marketing efforts. This position involves understanding the complete path to conversion, identifying appropriate measurement of each stage, building a comprehensive KPI framework, and advancing attribution analysis to influence strategic marketing decisions across all business lines.

At this time, Ally will not sponsor a new applicant for employment authorization for this position.