General information Career area Marketing Work Location(s) 601 S. Tryon Street, NC Remote? No Ref # 21609 Posted Date 02-05-26 Working time Full time Ally and Your Career Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?
Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need. The Opportunity

The Sr. Analyst Advanced Business Analytics - Marketing will play a critical role in driving Ally’s database marketing strategy and execution. This position partners closely with marketing and technology teams to build and validate targeted audiences, lead the migration of campaigns to a modern coding environment and translate data into actionable insights. The analyst will identify opportunities to improve code quality, streamline process and optimize campaign performance to deliver meaningful business impact. 

At this time, Ally will not sponsor a new applicant for employment authorization for this position.

The Work Itself Participate in the strategic planning process of developing targeted multi-channel campaigns (acquisition, customer nurture, engagement) within a new SAS environment. Lead the execution and project management of targeted marketing campaigns using detailed customer data, legal and regulatory requirements, statistical models, and business objectives. Act as a liaison between business partners and technical teams, translating business needs into clear, executable requirements and technical specifications. Oversee automated campaigns to ensure operational efficiency, accuracy and performance. Develop updated documentation for campaign execution process while recommending process improvements. Conduct detail-oriented team audits of all deliverables to ensure 100% accuracy of campaign data. Support ongoing acquisition and engagement campaigns to drive customer growth and retention.  The Skills You Bring 3+ years of experience in marketing campaign management and analysis required.Bachelors degree in Marketing, Computer Science or related field preferred.Experience in financial services preferred. Strong technical experience leveraging relational databases via programs SAS EG, SAS Viya, SQL Server Management Studio, Snowflake required. Experience with system migrations and/or platform integrations preferred. Ability to manage multiple projects in a fast-paced, collaborative environment. Highly detail-oriented with a strong commitment to data quality and campaign accuracy.  How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf 

Who We Are:

 

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

 

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

 

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at hrpolicy@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range: $85000 - $150000 USDAn individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.  Incentive Compensation: This position is eligible to participate in our annual incentive plan.