As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive. **Job Location (Full Address):** 220 Hutchison Rd, Rochester, New York, United States of America, 14627 **Opening:** Worker Subtype: Regular Time Type: Full time Scheduled Weekly Hours: 40 Department: 100027 Ofc University Mkting & Comms Work Shift: UR - Day (United States of America) Range: UR URG 111 Compensation Range: $63,815.00 - $95,723.00 _The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations._ **Responsibilities:** Develops, produces, directs, shoots, and edits strategic, engaging, informative video stories for the marketing, content, social media, web, and media relations teams at the University using animations and motion graphics as a key platform for storytelling and brand activation. Edits and adds content to videos using modern multimedia design, animation, interactive graphics, digital storytelling and visual innovation that advances the institution’s strategic goals and priorities around brand and storytelling. This individual is a key member of the broader multimedia team and is skilled in video production, motion design, and photography with a focus on driving creative strategy and producing timely, strategically aligned digital content. Works in lockstep with fellow creatives and the marketing, content, and digital teams to bring to life— in compelling ways —multimedia stories related to people, activities, and information that is relevant to key audiences. Tracks, reports, and analyzes budget and schedules for the assigned multimedia projects. Develops video project concepts including ability to lead project development, storyboarding, prototyping, scriptwriting, and consulting with university partners.. Responsible for driving brand strategy within the multimedia space by capturing and editing video and photography, working with members of the multimedia and design team(s) to refine processes, manage deliverables, and ensure alignment with broader strategic goals. Collaborates with art directors, writers, and production crew to understand multimedia/video status and needs. **ESSENTIAL FUNCTIONS** **Multimedia Storytelling & Motion Design** + Leads, develops, and executes motion graphics, video graphics, animated explainers, and dynamic visual assets for digital platforms, including digital advertising, social media, and more. Composes narratives, develops scripts and storyboards, edits video, and delivers high-quality, optimized assets. Brings static content to life through animation, interactive design, and video that aligns with brand strategy, creative identity standards, and storytelling goals. **Creative Strategy & Concept Development** + Partners with internal stakeholders and creative colleagues to brainstorm and develop visual strategies that meet project goals. Translates abstract ideas and messages into impactful multimedia assets that resonate with target audiences. Upholds and evolves the University’s brand identity across digital executions. Ensures consistency in visual language, tone, and quality across all deliverables. **Project Management & Cross-Platform Execution** + Oversees assigned multimedia projects from concept to completion, often under tight timelines. Manages the creative process independently or in collaboration with members of the multimedia, design, digital, content, social media, enrollment, and brand teams—balancing creative vision with technical execution.. Ensures multimedia content is optimized for format, accessibility, and user engagement. Secures shooting locations, talent, and all necessary equipment required for production. Manages and coordinates multiple production schedules between students, staff, internal, and external University departments. Anticipates circumstances that may arise during production and post production phases to allow for efficient content creation. **Technical Expertise & Innovation** + Applies advanced technical skills across multimedia tools and platforms—including 2D/3D motion graphics, compositing, and animation software—to produce high-quality visual, audio, and interactive content. Continuously explores and implements innovative design techniques, emerging technologies, and creative workflows to enhance storytelling, drive user engagement, and deliver brand impact. Utilizes non-linear editing (NLE) post-production techniques and software, such as Adobe Premiere, to produce high-quality media. Edits using advanced software and techniques, including but not limited to, Adobe After Effects, Color Grading, 2D/3D Animation, audio manipulation, etc. Troubleshoots any and all technical issues that may arise during the post-production process in order to maintain concept, timeline, and project delivery schedule. **Collaboration & Creative Community** + Participates as part of a peer network of creative professionals within the University, sharing best practices and contributing to team-wide growth and innovation while influencing projects, identifying synergies, and opportunities for collaboration and upskilling in an effort to conceive, manage, and fine-tune our multimedia strategy. Manages online video catalogues across multiple services and platforms, such as web, mobile, tablet, YouTube and other online hosting services, to ensure up to date content and appropriate campaign synergies. Manages ongoing updates and enhancements. Continues growth and development in the digital media and video communications domain through attendance at conferences and workshops as a participant, panelist, presenter, or moderator as needed to remain current in the field, incorporate this knowledge into practice, and determine and implement best practices. **Asset Management & Quality Assurance** + Maintains organized project files, archives and tags reusable assets, and ensures all media deliverables are pre-flighted, accessible, and ready for publishing. + Reviews drafts, comps, and proofs for technical quality and visual integrity. Other duties as assigned. **MINIMUM EDUCATION & EXPERIENCE** + Bachelor’s degree required + 5 years of relevant experience required; + Professional experience in communications, animation/film/video production, video journalism, graphic design, or higher education preferred; + Or equivalent combination of education and experience required + Portfolio that demonstrates multimedia excellence as part of broader campaigns that yielded tangible results. Competitive expertise in video production and motion graphics/animation preferred. **KNOWLEDGE, SKILLS AND ABILITIES** + A deep appreciation for the power of creativity and a keen understanding of what resonates with audiences required. + Knowledge of video production with a strong understanding of multimedia production processes required. + Ability to think strategically and understand client needs to provide counsel on multimedia design solutions required. + Knowledge of best practices for multimedia materials, understanding of production processes for digital, web, and video projects required. + Excellent time management and communications skills required. + Knowledge of brand strategy concepts and the ability to manage a complex identity system and brand architecture for a large, diverse institution required. + Understanding of how visual assets work together to visually communicate important information required + Knowledge of Figma, proficiency in Adobe Creative Suite (Premiere, After Effects, InDesign, Illustrator, Photoshop, Acrobat, etc.) and the Microsoft suite—with experience in a Mac workspace preferred + Proficiency in conceptual creative problem solving, strategic integrated content messaging systems, photography, and video preferred. + High level of organization, attention to detail, and problem-solving skills with an ability to manage stressful situations in a solution-oriented way required. The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University’s Mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Characteristics). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates, for all persons consistent with our values and based on applicable law. Notice: If you are a **Current Employee,** please **log into myURHR** to search for and apply to jobs using the Jobs Hub. Your application, if submitted using this portal, cannot be moved forward. **Learn. Discover. Heal. Create.** Located in western New York, Rochester is our namesake and our home. One of the world’s leading research universities, Rochester has a long tradition of breaking boundaries—always pushing and questioning, learning and unlearning. We transform ideas into enterprises that create value and make the world ever better. If you’re looking for a career in higher education or health care, the University of Rochester may offer the perfect opportunity for your background and goals. At the University of Rochester, we are committed to fostering, cultivating, and preserving an inclusive and welcoming culture and are united by a strong commitment to be ever better—Meliora. It is an ideal that informs our shared mission to ensure all members of our community feel safe, respected, included, and valued.