About the position

Multi-Therapeutic Strategic Leadership                                                                       

Integrated Brand Planning: Lead the development of lifecycle strategies for Obesity, Diabetes, and Rare Disease portfolios. Market Adaptation: Pivot strategies between driving volume in Mass Metabolic markets and shortening the Diagnostic Journey in Rare Disease niche markets. Strategic Roadmap: Translate competitive intelligence and patient behavior data into actionable plans that reflect Taiwan's evolving healthcare landscape."                          

Integrated Ecosystem & Consumer Alignment                                                                    

HCP-Consumer Bridge: Lead the HCP team to design ""patient-aware"" medical strategies, ensur-ing clinical value propositions reflect real-world patient emotional drivers. Strategic Synergy: Partner with the Consumer Marketing Team to synchronize medical cam-paigns with consumer initiatives, creating a seamless doctor-patient dialogue. Ecosystem Shaping: Drive initiatives to eliminate obesity/diabetes stigma, fostering a collabora-tive environment where HCPs and patients share treatment goals."        

Team Leadership & Future-Proofing                                                                    

Consumer Mindset Cultivation: Foster a high-performance culture that treats ""Consumer Mind-set"" as a core competency for next-generation pharma marketers. Capability Building: Mentor Product Managers to think beyond traditional medical channels, encouraging collaboration with digital, social, and consumer-facing functions. Matrix Excellence: Lead the team to work seamlessly with Medical, Market Access & Public Af-fairs to build a sustainable and patient-centric care model."                               

Digital Innovation & Execution

Precision O2O: Oversee the alignment of medical education with digital O2O mechanisms, en-suring HCPs are equipped for today's  consultations. Data-Driven Growth: Implement data-driven marketing to optimize reach and ROI. Omnichannel Impact: Partner with the Consumer team to leverage digital/influencer platforms to amplify medical messaging in accessible, patient-friendly formats."                                                                        

Performance & Compliance

Resource Optimization: Strategically allocate marketing budgets across the portfolio to maxim-ize commercial impact and patient reach. Access Partnership: Collaborate with Market Access to support pricing and reimbursement strategies. Governance: Ensure all marketing innovations and tactical executions adhere strictly to internal policies and external regulatory requirements."               

The requirements       

Bachelor’s degree in Marketing, Business, Life Sciences, or related field           Master of Science or MBA will be a plus                                                        Fluent in Mandarin/English communication                                                 10+ years in pharma marketing, including 3+ years in people management; track record in Diabetes, Obesity, self-pay product is a plus                                                    A visionary leader who recognizes the Patient as the decision-maker and can lead an HCP team through this strategic paradigm shift                                                  Experience with omnichannel marketing tools, patient analytics, and agency/vendor management                                                  Excellent communication, stakeholder engagement, and cross-functional collaboration skills "Strategic & patient-centric mindset Cross-functional leadership & collaboration Digital fluency & execution excellence Agile mindset and adapt to changes swiftly

                                                 

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

 

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.