Your Impact
The Senior Director of Performance Marketing leads the strategy, execution, and optimization of paid digital channels across Lowe's omnichannel ecosystem. This high-impact role is responsible for driving measurable business outcomes—including customer acquisition, engagement, and revenue—through performance-driven marketing initiatives that are integrated with the broader brand and media strategies.

What You Will Do
• Architect and execute a comprehensive strategy for all paid performance channels, including paid search, paid social, display, programmatic, affiliate, and emerging platforms, ensuring seamless integration with broader media and business goals.
• Maximize omnichannel revenue contribution by leveraging data-driven targeting, segmentation, and personalized marketing efforts. Translate media investments into profitable growth across online and in-store channels.
• Lead, mentor, and grow a high-performing team of U.S.-based and off-shore performance marketing professionals. Build a strong team culture focused on collaboration, innovation, and accountability. Ensure alignment across time zones and functions to maintain operational excellence and campaign continuity.
• Work closely with media planning, media agency, brand, digital (lowes.com), merchandising, CRM, analytics, and store operations teams to create omnichannel strategies that support business growth.
• Implement test-and-learn strategies, optimize campaigns using advanced analytics, and enhance measurement practices (e.g., attribution models, incrementality testing) to drive efficiency and impact.
• Manage multi-million-dollar performance marketing budgets and external agency/partner relationships to maximize ROI.
• Leverage enterprise-grade tools and platforms (Google Marketing Platform, Adobe Analytics, etc.) to power campaign execution and insights.
• Present performance insights, strategic updates, and business recommendations to senior executives and cross-functional stakeholders.

Required Qualifications
• Bachelor's Degree in Business, Marketing, Finance or related field or equivalent experience

• 11-15 Years Progressive Marketing experience
• 10+ Years of experience in marketing, with at least 5 years in digital/performance marketing leadership roles
• 8-10 Years of experience leading teams
• 8-10 Years of experience in omnichannel or retail media marketing
• Proven track record of leading large-scale performance marketing efforts in complex enterprise environments
• Experience in digital marketing platforms (Google Ads, Meta, DSPs, affiliate networks)
• Strong financial and analytical acumen; fluency in KPIs, ROAS, CAC, LTV.
• Experience managing global teams to drive results across multiple geographies and time zones

Preferred Skills/Education
• Master's Degree in Business, Marketing, Finance or related field or equivalent experience
• Experience in Fortune 200 companies or similarly scaled global organizations

About Lowe’s 
Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com. 
 

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.