Sports Marketing serves as a key strategic pillar that reinforces the brand’s distinctiveness and delivers premium, memorable “wow” experiences to consumers. This function plays a crucial role in strengthening brand authenticity, enhancing product credibility, and driving long-term brand equity through meaningful connections with athletes, events, and gaming communities. The Sports Marketing Specialist is responsible for supporting the development and execution of the local Sports Marketing strategy in alignment with global and regional guidelines. The role contributes directly to elevating the brand’s presence across Athlete Marketing, Event Marketing, and Gaming Marketing. Working closely with the Sports Marketing Manager, the Specialist ensures flawless operational excellence and consistent delivery of brand priorities across all touchpoints.