Reporting to the Field Marketing Manager, the Field Marketing Specialist (FMS) supports efforts to establish Red Bull as the leading brand in their assigned region. The FMS serves as the brand's representative in their local market, ensuring alignment with global and national strategies and priorities. Their role involves gathering essential local insights through the development of strong networks with key communities and influencers, including local creators. These insights guide the creation and implementation of innovative marketing initiatives tailored to local needs and characteristics, spanning the four pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications. Additionally, the FMS leverages opportunities both in On-Premise (e.g., bars, restaurants) and Off-Premise (e.g., retail locations) settings.

Based primarily in the field, the FMS leads a local team of Student Marketeers, promoting Red Bull on campus and in the broader market to engage new consumer segments. They are responsible for bringing the Red Bull experience to life within the community.