To cultivate both brand affinity and loyalty, we engage new and existing consumers through Red Bull’s evolving brand, products, and media content across the World of Red Bull (Brand, Sports, Culture, Sales, and Media House).

We manage consumer relations strategically—aligned with our brand and product communication principles and guided by clear Consumer Response Handling procedures. We answer daily consumer inquiries efficiently, informatively, and in a way that reflects our brand, while collaborating across departments to ensure a positive consumer experience within the World of Red Bull—from product questions to regional events, national campaigns, sales opportunities, and more.

We also track, measure, and share valuable consumer insights with teams across the organization.