San Jose, CA, 95115, USA
1 day ago
Social Media Manager
Job Description Insight Global is looking for a Remote Social Media Manager for a leader in the fintech space. • Own the developer social ecosystem end to end across YouTube, X (Twitter), and TikTok—from strategy, editorial calendar, and publishing cadences to analytics, optimization, and growth. • Build a channel native content program: Shorts/Reels/TikTok how tos, YouTube tutorials and livestreams, code adjacent demos, product tips, and release explainers aimed at developers and technical decision makers. • Partner closely with DevRel/Developer Advocacy, Product Marketing, Docs, and PMs to amplify tutorials, SDK/CLI releases, changelogs, and “what’s new” in ways that resonate with developers. • Establish and evolve editorial standards (tone, voice, tagging/UTM taxonomy, accessibility, and community guidelines) tailored to a technical audience. • Lead community management: proactive engagement, Q&A routing with SMEs, social listening, moderation, and escalation playbooks (including basic crisis/issue comms). • Stand up a lightweight creator/advocate program (e.g., guest engineers, community maintainers) and coordinate with design/video for asset production. • Pilot paid/boosted experiments to accelerate learning on new formats, audiences, and messages; A/B test thumbnails, hooks, and CTAs. • Instrument full funnel analytics: audience growth quality, watch time/retention, engagement rate, traffic to docs, sandbox signups, and assisted conversions from social into developer journeys. • Ensure content aligns with platform best practices and industry norms for a regulated/financial context (claims, disclosures, data privacy, accessibility). We can pay $40-47/hour. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements • 5+ years managing social for technical audiences (DevRel, Dev Marketing, or technical B2B SaaS); proven ownership of YouTube and at least one short form video channel (TikTok/Shorts/Reels). • Demonstrated ability to translate technical topics (APIs, SDKs, webhooks, auth, CLI, sample apps) into clear, compelling narratives—without needing to write production code. • Fluency with social and video tooling: YouTube Studio/Analytics, social schedulers (e.g., Sprout/Hootsuite/Buffer), basic creative tools (e.g., Premiere/CapCut/Descript, Figma/Canva), and UTM/GA based reporting. • Strong editorial instincts (hooks, pacing, visual systems), data driven optimization, and experimentation mindset. • Cross functional program management chops and comfort collaborating with engineers and product leaders. • Excellent writing and on camera presence a plus. • Experience in payments/fintech or other regulated industries. • Familiarity with developer communities (GitHub, Stack Overflow, Discord) and livestreaming/podcasting formats. • Exposure to SEO for video (YouTube metadata, playlists, pillars) and basic AEO/GEO awareness for developer discoverability alongside docs and tutorials (beneficial given the org’s broader marketing goals).
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