Position Summary

Role and Responsibilities

Why Join our Team?

Your Key Responsibilities:

1. Set the Vision, Build the Strategy and Deliver Against Commercial Goals

Aligned to the over-arching MX vision, build and deliver the N-1 and Innovation smartphone marketing strategy for Samsung, launching and sustaining an ever growing range of productsCreate and generate the promotions' strategy for Samsung, aligning with product and commercial teams to deliver premier, multi-category promotionsSet objectives with clear Key Performance Indicators and return on investment commitments that deliver against both target areasBe responsible for the customer journey, driving conversion across awareness, consideration and purchase intentEnsure investment allocation maps commercially, seeking incremental funding for groundbreaking activitiesLead agencies for content, creative, paid media, CRM and programme managementAlign to the wider corporate marketing team including social and PR for seamless integrationDeliver a cadence of measurement ensuring flex for ‘never been done before’ activities

     

2. Lead a Team of Experienced Marketers

Responsible for the organisational structure of the MX Smartphone & Promotions marketing team in accordance with business requirements, allocating and integrating new expertiseResponsible for supporting career aspirations, setting goals and assessing performance; offering support, insight, experience and mentoring to develop and strengthen the teamEncourage a cadence where the team celebrate successes, feel empowered to take risks, try new things, share ideas, push boundaries and pioneer new tactics      3. Own Premium Smartphone Activation & Deliver Multi-Category PromotionsAcross both smartphone & promotions, deliver quarterly planning process with continuous improvements in how to launch with impact, sustain momentum and deliver commercial alignmentLead all plans with a cadence of measurement, delivering strategic transparency and understanding of investment vs. sales vs. growth.Deliver a regular cadence of collaborator communication to update the team on performanceOwn and build strong agency relationships, setting a culture of challenge and supportTranslating your excellent understanding of what motivates consumers, as well as your understanding of competitors, retail and digitalDefining and delivering message hierarchy and imagery for each point along the shopper journey

What we need for this role

A strong multi-tasker: experience of leading multi-category launches and managing promotions over a sustained periodA hardware or software technology expert: currently working within this marketStrategic competence: able to see the bigger picture and make the complex simple.Collaborative: ability to build a network, understand different views, overcome objections, deliver a vision and a plan and then make it happen by working with and through others.Proactive: see around corners and define a clear path forwards and to take people with youPersonal impact: the ability to convince others, to see their point of view, to articulate how improving the path to purchase can deliver against business objectives.Experience of navigating and delivering in a large, matrixed, multi-national organisation.Team leadership: a reliable management style and strong focus on building the abilities, confidence and happiness of the teamBrand and consumer driven: being the voice of the consumer, defining how Samsung products and services can tap into consumer needs and behaviours to generate demand.Media literate: understand the media landscape and be able to deliver quality media strategyData savvy: able to identify and demonstrate insights and measure performance in real-timeExternally focused: ability to understand retail, channel and online needs and deliver messages that will generate demand.

What does success look like?

Extraordinary, impactful multi-million-dollar UK campaigns across N-1 and Innovation smartphone categories, plus full ownership of multi-category promotionsDevelops a team of highly motivated, category expert marketers (team of 2)Outstanding full funnel executions delivering commercial brilliance, ensuring all investment delivers against our required marketing metrics and revenue targets, with a robust test and learn modelCreative excellence and brand stewardship working hand in hand with regional and global HQ teamsExceptional and successful media plans fully aligned to the varying audiences and category trendsSenior relationships with strategic third-party channels and partnerships driving co-marketing initiativesA full year and quarterly product marketing strategy across all categoriesA robust working relationship with all MX functions, aligned to wider marketing, sales and omniData and insights driven advisory for all marketing and omni channel executions.

Skills and Qualifications

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