Shopbop - Brand Manager, Tory Burch, Shopbop
Amazon.com
Shopbop is looking for an analytical, resourceful brand manager to manage the business of one of our key partners, Tory Burch. This role will be part of the Shopbop Buying and Planning Org, and will work closely with our partners at Tory Burch as the focus is to deliver profitable growth across our channels. This role will be based in the Shopbop NYC office but will spend 1-2 days a week at the Tory Burch office.
Key job responsibilities
• Design and execute assortment strategy by expanding brand catalog on Amazon and Shopbop
• Create and implement demand generation programs that align with our marketing calendar
• Provide strategic business guidance to brand to help maximize Amazon programs and tools
• Monitor and optimize product availability across brand portfolio
• Enhance product discovery through catalog optimization, including imagery and content development
• Build collaborative relationships with brand partners and internal stakeholders
A day in the life
Your day might include analyzing brand performance metrics, collaborating with marketing teams on upcoming campaigns and strategies, consulting with brand partner on growth opportunities, and optimizing product listings to enhance the customer experience. You'll balance strategic planning with tactical execution while working alongside the fashion office and buying and planning teams to drive business results.
Key job responsibilities
• Design and execute assortment strategy by expanding brand catalog on Amazon and Shopbop
• Create and implement demand generation programs that align with our marketing calendar
• Provide strategic business guidance to brand to help maximize Amazon programs and tools
• Monitor and optimize product availability across brand portfolio
• Enhance product discovery through catalog optimization, including imagery and content development
• Build collaborative relationships with brand partners and internal stakeholders
A day in the life
Your day might include analyzing brand performance metrics, collaborating with marketing teams on upcoming campaigns and strategies, consulting with brand partner on growth opportunities, and optimizing product listings to enhance the customer experience. You'll balance strategic planning with tactical execution while working alongside the fashion office and buying and planning teams to drive business results.
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