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Title: Manager of SEM & SEO

Location: Boston

Onsite Requirements: Hybrid - 3 days onsite

Start: ASAP

Duration: Full Time

We're seeking an experienced Manager of SEM & SEO to lead paid and organic search strategies for our consumer-focused brand. This is an exciting opportunity for a highly talented B2C SEM specialist to make an impact and join a high-visibility, rapidly growing team. The role is hands-on and requires expertise in campaign management, technical SEO, and data-driven optimization.

Key Responsibilities

Manage and optimize paid search campaigns across Search, Display, Video, and Performance Max with budgets of $25K+ monthly.Develop keyword strategies, ad copy tests, bidding plans, and audience segmentation.Own the SEO roadmap, including technical audits, keyword research, on-page/off-page optimization, and link building.Monitor performance using leading analytics and SEO tools; deliver actionable insights and reports.Collaborate with internal teams and external partners to align SEM/SEO with overall marketing strategy.

Qualifications

4+ years of digital marketing experience with deep SEM and SEO expertise.Proven success managing large-scale paid search campaigns and optimizing SEO content.Proficiency with analytics and SEO tools (e.g., GA4, Semrush, Moz).Strong analytical and communication skills; ability to present insights to leadership.Knowledge of HTML/CSS preferred.

Preferred: Experience with consumer brands, agency background

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