About Alpine Alpine Home Air is one of the largest direct-to-consumer HVAC companies in the U.S., with 20+ years of operational excellence and a highly sophisticated technical backend. We are now undertaking a complete transformation of our front-end experience, including a full website redesign, a next-generation System Selector tool, and a content-driven buyer education platform. We are looking for a Senior UX/UI Designer who can translate complex buyer journeys into elegant, high-converting digital experiences. What You Will Do + Lead UX strategy, visual design, and interface systems across the entire Alpine website + Design high-conversion landing pages for 100+ HVAC buyer intents + Create the full UI and UX flow for our new System Selector tool (interactive guided buying experience) + Build the Alpine design system (typography, components, responsive structure) + Redesign mobile-first user journeys with clarity, trust, and calmness + Collaborate closely with engineering, product, and leadership to deliver pixel-perfect implementation + Contribute to brand identity refresh and visual storytelling across the site What You Bring + 5+ years of experience designing complex consumer-facing products or e-commerce experiences + A portfolio showing elegant UX systems, clean visual design, and conversion-focused thinking + Ability to simplify complex decision flows into intuitive user journeys + Strong visual taste and attention to detail + Experience working directly with developers in a product environment + Comfort with iterative design, prototyping, and data-informed decisions Nice-to-Have + Experience designing guided decision tools or configurators + Experience in home services, e-commerce, or marketplaces + Familiarity with CRO principles Why This Role Matters Alpine’s next decade depends on transforming our customer-facing experience. Your work will directly reduce customer acquisition costs, increase trust, and shape the company’s front-end identity. Benefits + Group health insurance plus health savings account, 401k, paid time off, paid holidays, life insurance, short-term disability and more + Paid educational and professional development training + Work-from-home (remote) or hybrid Chicago-based + All computer equipment and training will be provided About Us Started in 2002, we are the first ecommerce company to sell pro-grade heating and cooling units directly to homeowners. As a team of forward-thinking innovators, we are working to provide HVAC solutions to homeowners in a way that: + Leads Americans away from using low efficiency and non-renewable HVAC appliances and towards high efficiency and all-electric ones, a key requirement for reducing the country’s dependency on fossil fuels and to slow global warming; + Provides a shopping experience for customers that’s so easy it’s almost fun, having them exclaim “wow!”, enabled through extreme operational competency; and + Prioritizes a harmonious win for customers, team members, the company and the environment. Learn more and view all openings at: careers.alpinehomeair.com