**About the Role** Uber's 3P Demand Distribution program is a growth bet focused on "meeting our users where they are." We define 3P Demand as any Uber-branded user transaction initiated within a non-Uber-owned surface-such as booking a ride through WeChat. As the Senior Strategic Operations Associate for 3P Demand Growth, you will be the primary engine driving the success and scale of these integrations within the US & Canada (US/C) Mobility business. Launching an integration is only the beginning; your mission is to ensure that once a partner is live, we are maximizing its potential. You will bridge the gap between a technical "go live" date and a thriving, high-volume demand channel. This is a highly cross-functional role requiring a "mini-GM" mindset. You will not just manage a project; you will own the Go-to-Market (GTM) execution, working alongside Marketing, Business Development (BD), and Product to "juice" demand, optimize conversion funnels, and ensure Uber is the preferred mobility choice for users on third-party platforms. **What You'll Do** + **Own the GTM Strategy:** Develop and execute the US/C Go-to-Market plans for 3P integrations (e.g., WeChat Mobility, Expedia Rides, and future travel/super-app partners), ensuring users are aware of the service and incentivized to use it. + **Facilitate Demand Generation:** Partner closely with Marketing to build multi-channel awareness campaigns (social, digital, OOH) that specifically target the unique audience of each 3P partner. + **Operationalize Integrations:** Act as the "details expert" for each US/C 3P integration. While BD manages the partner relationship, you will manage the internal operational complexity-from setting up local promo codes and tracking metrics to identifying and driving the resolution of critical functional gaps and preparing for feature launches. + **Optimize the Funnel:** Obsess over conversion metrics. You will identify friction points in the 3P user journey and work with Product/Tech teams to implement localized solutions that drive adoption. + **Resource Allocation:** Manage financial levers, including rider incentives and marketing budgets, to drive incremental growth while defending the efficiency and ROI of the 3P portfolio. + **Cross-Functional Leadership:** Serve as the "connective tissue" between BD (who signs the deals), Tech (who builds the integration), and Marketing (who drives awareness), ensuring all teams are aligned on US/C growth targets. + **Performance Monitoring:** Establish robust reporting for the US/C 3P channel, providing regular visibility to leadership on Gross Bookings (GB) performance and competitive landscape shifts. **Basic Qualifications** + **Education:** Bachelor's Degree in economics, management, finance, or a related field. + **Experience:** 4+ years of experience in operations, strategy, growth, or program management. **Preferred Qualifications** + **Growth Mindset:** Proven track record of scaling new products or channels from 0-to-1 in a fast-paced environment. + **Cross-Functional Mastery:** Experience influencing stakeholders across Tech, Marketing, and BD to achieve shared business goals. + **Analytical Rigor:** Strong data-driven mindset with the ability to turn complex metrics into actionable GTM frameworks. + **Operational Detail:** The ability to dive deep into technical integration details while maintaining a high-level strategic view of the business. + **Communication:** Exceptional stakeholder management skills-capable of being collaborative yet firm to drive business objectives. + **Market Knowledge:** Familiarity with the travel, super-app, or digital ecosystem (e.g., WeChat, OTA integrations) is highly preferred. For Canada-based roles: The base salary range for this role is CAD$123,000 per year - CAD$137,000 per year. For Chicago, IL-based roles: The base salary range for this role is USD$118,000 per year - USD$131,000 per year. For New York, NY-based roles: The base salary range for this role is USD$131,000 per year - USD$145,500 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$131,000 per year - USD$145,500 per year. For Washington, DC-based roles: The base salary range for this role is USD$131,000 per year - USD$145,500 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits. Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https://docs.google.com/forms/d/e/1FAIpQLSdb_Y9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA/viewform