We’re looking for a Senior Product Marketing Manager to join the Mailchimp PMM team to architect our mid-market win strategy. You will be the authority on why mid-market buyers switch to Mailchimp and the engine behind the positioning and messaging for our E2E Sales and ABM plays. This role will translate competitive gaps and win/loss data into "battle-ready" messaging and claims that empower our field teams to win.
Responsibilities
Messaging & Positioning StrategyE2E Narrative Ownership: Develop and maintain the foundational messaging hierarchy for Mid-Market plays. You will ensure that every touchpoint—from an ABM ad to a Sales pitch—is anchored in a consistent, differentiated value proposition.Messaging Testing & Optimization: Partner with the ABM team to test messaging in-market. Use "Win/Loss" signals to continuously refine positioning, ensuring we are leaning into the differentiators that actually close deals.Narrative Continuity: Ensure that the "Outbound" story told by Sales matches the "Inbound" experience on .com and within the product, creating a seamless journey for the prospect.Win/Loss Program Leadership
Systematize win/loss analysis by synthesizing data from Gong, Salesforce, and direct buyer interviews. Ensure insights get shared with the right stakeholders across Sales, Marketing and Product.
Claims Strategy & Social Proof Management
Claim Architecture: Lead the end-to-end lifecycle of Mailchimp’s mid-market claims. Partner with Product Analytics and Legal to substantiate and approve impactful data points that drive credibility.
Governance: Manage the global claims repository, ensuring all marketing and sales assets are compliant, up-to-date, and strategically aligned with our IC.
Qualifications
6–8+ years in B2B Product Marketing: Extensive experience in mid-market SaaS with a focus on GTM strategy.
Expert Messaging & Positioning: Proven ability to build differentiated messaging hierarchies.
Win/Loss Program Leadership: Experience synthesizing qualitative and quantitative data (Gong, Salesforce) into actionable strategic insights.
Claims & Evidence Management: Skilled at navigating Marketing, Analytics, and Legal workflows to substantiate and manage a global claims repository.
Analytical Tech Stack Fluency: Proficiency in using tools like Gong, Salesforce, and Seismic.
Stakeholder Diplomacy: Exceptional communication skills with the ability to influence cross-functional leadership and simplify complex data into winning narratives.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: