Senior Product Marketing Manager
Sage
At Sage, we’re here to knock down barriers so everyone can thrive, our customers, our partners, and our people. You’ll join a collaborative, forward-thinking team where innovation, inclusion, and empowerment drive everything we do.
The Senior Product Marketing Manager, for CRM and Mobile App will lead the strategic direction, design and rollout of the Sage Sales Management (SSM) and S50 Mobile App propositions that extend our core Sage 50, 100, 200 product franchise (products) within the Small Division for NA, UKIA, France, Central Europe and Iberia.
This role is pivotal in understanding the unique challenges, opportunities, and competitive landscapes of targeted audiences to effectively position Sage's products and solutions in a way that resonates with customer-specific needs and drives market share growth. As a Product Marketing leader, you will define and deliver effective growth strategies, value proposition definition, market segmentation and customer profiling, Pricing/Packaging/Tiering definition, messaging & positioning framework, and set launch strategies with clear objectives and goals aligned with the market opportunity.
You will partner with routes-to-revenue and go-to-market functions for the launch and expansion of CRM (and S50 Mobile App) in the selected Regions ensuring we hit product/market fit, drive adoption and deliver against customer needs and commercial opportunity. On the other hand, you will interlock with our Product Teams to align on the strategic direction and positioning of the new propositions that increase customer adoption, innovation and deliver against our customer promises in these market segment
Location - Hybrid, 3 days per week out of Barcelona office.
The Senior Product Marketing Manager, for CRM and Mobile App will lead the strategic direction, design and rollout of the Sage Sales Management (SSM) and S50 Mobile App propositions that extend our core Sage 50, 100, 200 product franchise (products) within the Small Division for NA, UKIA, France, Central Europe and Iberia.
This role is pivotal in understanding the unique challenges, opportunities, and competitive landscapes of targeted audiences to effectively position Sage's products and solutions in a way that resonates with customer-specific needs and drives market share growth. As a Product Marketing leader, you will define and deliver effective growth strategies, value proposition definition, market segmentation and customer profiling, Pricing/Packaging/Tiering definition, messaging & positioning framework, and set launch strategies with clear objectives and goals aligned with the market opportunity.
You will partner with routes-to-revenue and go-to-market functions for the launch and expansion of CRM (and S50 Mobile App) in the selected Regions ensuring we hit product/market fit, drive adoption and deliver against customer needs and commercial opportunity. On the other hand, you will interlock with our Product Teams to align on the strategic direction and positioning of the new propositions that increase customer adoption, innovation and deliver against our customer promises in these market segment
Location - Hybrid, 3 days per week out of Barcelona office.
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