About the role

As the Senior Product Marketing Manager for Payroll GTM, you will own the narrative, positioning, and go-to-market strategy for Gusto’s Payroll platform across self-serve and sales-assisted channels. This role is ideal for a PMM who loves to live in the intersection of customer insight → product strategy → GTM execution, and thrives in an environment where clarity, analytical rigor, and cross-functional leadership directly shape business outcomes. We’re looking for a full-stack PMM who builds trust quickly, can collaborate deeply across diverse teams, actively seeking out alternate perspectives, and influencing stakeholders through clarity, effective storytelling, and well-reasoned recommendations.

What you will own

End-to-end narrative for Payroll: positioning, messaging frameworks, competitive differentiation, and vertical-specific stories grounded in qualitative and quantitative insight Translation of customer jobs-to-be-done, market dynamics, and product vision into compelling, data-backed recommendations for Product and company leadership Cross-channel GTM strategies that tie customer needs, funnel insights, and competitive context into clear plans that drive top-of-funnel growth and activation Launch strategy, planning, and measurement for payroll features and improvements across self-serve and partner channels Partnership with Sales and Enablement teams to build high-quality, segment-specific pitch decks, ROI models, value prop guides, and product materials that articulate Gusto’s differentiated payroll and platform value

What we’re looking for

8–10+ years in Product Marketing or related roles with deep experience in positioning, messaging, customer insight, and GTM execution Experience marketing SMB-focused software, ideally in fintech, compliance, or other regulated/complex industries Demonstrated success driving measurable business impact in a multi-product SaaS environment Experience setting KPIs and designing feedback loops to evaluate GTM effectiveness, iterate quickly and scale winning programs Fluency with AI-powered marketing and analytics tools and processes 

Our cash compensation amount for this role is targeted at $153,000 - $180,000/yr in Denver, Phoenix, Atlanta, and Las Vegas, and $180,000 - $210,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

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