Major Responsibilities

Create a strong and loyal community of local opinion leaders around métiers in India - cultivating and developing influential relationships.

Enhance, strengthen, and leverage local connections with print and online media to pitch story ideas (interviews with Hermès spokespeople and creative talents, product photo shoots, editorials etc).

Evolve and expand media database to niche platforms in specific categories like art, culture, design, beauty with a focus on digital

Organize local events and product discoveries to ensure qualitative and quantitative coverage in the press and on social media.

Press inventory purchases twice a year in line with métiers strategy and local market trends.

Measure performance of each activity and event. Work closely with the Communications Director to determine KPIs for PR initiatives

Liaise with the International Press Team for interviews, editorial content and press releases

Liaise with external and internal partners to create documentation for all Communications related expenses

 

Press Management:

Supervise the agency in charge of Press tracking of all relevant media daily 

In charge of ordering and distributing press editions, press kits and other relevant PR material

Answers local press requests as well as press queries from HQ.

Track industry news and competition and share monthly updates with Communications Director.

 

Press Showroom Management:

Responsible for organizingand maintaining press stock Monitor and co-ordinate sourcing requests for editorial shoots with key titles.Maintain a tracking system of all sourcing requests (with Communications Co-ordinator)

Responsible for conducting routine press stock inventory

 

Requirements & Qualifications: 

6+ years experience in luxury or lifestyle PR Strong media and influencer relationships in India

Understanding of the specificities of the Indian luxury landscape and Indian beauty and perfume market to ensure Hermès reaches top positions in local rankings.

Passionate about story telling

Good organizational and time management skillsAttention to detailCritical thinker and analytical problem solver