Senior Planner / StrategistOverview

The Senior Planner/Strategist plays a key role in advancing Sentara’s strategic goals through data-driven planning, analysis, and execution of enterprise-level strategic and business initiatives. This role partners closely with leaders across the organization to support strategic planning, market analysis, and business development efforts that improve organizational performance and long-term sustainability.

The Senior Planner/Strategist leads and supports complex strategic and business planning projects, facilitates cross-functional collaboration, and translates data and insights into clear recommendations for executive leadership. This role requires strong analytical skills, advanced Excel proficiency, and the ability to manage multiple initiatives while developing structured work plans, timelines, and reporting to ensure successful outcomes.

Education

Master’s Level Degree (Preferred) in one of the following fields:

Business Administration / Management

Health Administration

Public Health

Marketing

or

Bachelor’s Degree with 10 years of relevant strategic planning experience may be accepted in lieu of a Master’s degree.

Certification / Licensure

No specific certification or licensure requirements.

Experience

5+ years of experience in strategic planning, supporting enterprise or organizational strategy initiatives.

5+ years of experience in financial analysis, including advanced proficiency in Excel (pivot tables, data analysis, and reporting).

5+ years of experience in healthcare, with an understanding of healthcare operations, markets, and financial drivers.

5+ years of experience in market analysis, business development, or product development, including evaluating opportunities and supporting strategic decision-making.

5+ years of experience applying statistical and analytical methods to support leadership decisions, budgeting, forecasting, and performance measurement.

Demonstrated experience leading or facilitating cross-functional teams, managing work plans, timelines, and executive-level reporting.

Key Skills & Competencies

Advanced Excel skills (pivot tables, complex formulas, data analysis)

Strong analytical and problem-solving capabilities

Strategic thinking with the ability to translate data into actionable insights

Executive-level communication and presentation skills

Project planning, organization, and stakeholder collaboration