OVERVIEW: A Senior Performance Specialist manages a portfolio of clients and digital media campaigns across multiple platforms. They drive digital strategy from campaign planning and execution to optimisation, analysis, and reporting. Acting as a technical expert, they provide guidance to clients and internal teams, ensuring campaigns deliver measurable business results. The role is client-facing and works closely with Client Services, Media Managers, Data & Analytics teams, and other stakeholders. WHAT IS THE PURPOSE OF THE ROLE? As part of the Paid Media team for the MENA market, you will specialise in Paid Performance Media, delivering digital campaign strategies across channels such as Google Ads, Meta, X, LinkedIn, Snapchat, TikTok, and others. You will leverage Looker Studio, GA4, and at least one GMP product (CM360, DV360, SA360) to support effective campaign activation, integration, and measurement. You will partner with key regional clients to help achieve their business and marketing goals through campaign strategy, optimisation, and data-driven insights. Core Knowledge Areas: + Developing digital media and communication strategies + Defining and activating audience strategies + Leading campaign management and optimisation across paid channels + Driving conversion optimisation and performance improvements + Implementing and analysing website and event tracking + Delivering performance reporting, insights, and recommendations + Managing client communications effectively PLACE WITHIN ORGANISATION + Reports to the Paid Media Team Lead + Closely interacts with Client Service Team, and Implementation & Delivery Teams. + Works closely with Platform Partners, ie. Google, Meta, X, LinkedIn, TikTok etc., to stay ahead of tech, gain access to betas & conferences etc. WORKING HOURS: This role follows standard Monday to Friday working hours, 8:00 AM to 5:00 PM. While most clients operate on a Sunday-Thursday schedule, the successful candidate will primarily work Monday-Friday. On rare occasions, individuals may be asked to provide support outside these hours (e.g., a Sunday) if required. KNOWLEDGE AND EXPERIENCE (MUST-HAVE) + Minimum 5 years of experience in paid media campaign management including strategy, optimisation and reporting. + Proven ability to work independently, managing complex client accounts and campaigns + Strong client relationship skills with a track record of delivering business results + Experience in creating strategic roadmaps and advising clients on digital media strategies. + Hands-on experience in developing, implementing, and optimising Google search campaigns; experience with Microsoft Ads or Apple Search is advantageous + Experience with lead generation campaigns and KPIs-driven performance campaigns + Hands-on experience with at least one GMP tool (CM360, DV360, SA360) + Proficiency in GA4 and Looker Studio, including dashboard creation and reporting + Strong strategic analysis and advisory skills, with the ability to translate insights into actionable recommendations. + Deep knowledge of the digital advertising ecosystem, ad technologies, and media landscape + Experience with website tracking setup, testing, and analytics to support campaign measurement + Deep understanding of the digital advertising ecosystem, including programmatic buying, ad technologies, cross-channel solutions, and the broader media landscape. + Excellent communication and presentation skills, including preparing forecasts, reports, and client presentations + Highly motivated, goal-oriented, collaborative team player with strong organisational and problem-solving skills. + Native or bilingual proficiency in English; understanding of Arabic is advantageous. KNOWLEDGE AND EXPERIENCE - ADVANTAGEOUS + Advanced feed management and optimisation for data-driven campaigns or Dynamic Product Listings (DPL) + Experience with Facebook Marketing Partners and similar tools (e.g., Smartly, Nanigans) to maximise campaign efficiency + Knowledge of 3rd-party tracking and attribution solutions (e.g., AppsFlyer, Adjust, or similar) + Strong mobile and app marketing experience, including app analytics, measurement, and optimisation with Firebase + Familiarity with emerging ad technologies and trends KEY RESPONSIBILITIES Client Strategy & Relationship Management + Build and maintain strong relationships with clients, understanding their business objectives, challenges, and opportunities. + Act as the client's performance media expert, providing strategic guidance and acting as an extension of their team. + Develop strategic roadmaps and media plans to help clients achieve business and marketing goals. + Provide insights and recommendations to optimise client investment and improve overall campaign performance. Campaign Planning & Implementation + Create, set up, and manage campaigns across search, display, social, and programmatic channels according to best practices. + Conduct thorough research to inform campaign setup, audience targeting, and bidding strategies. + Ensure all campaigns are implemented error-free and aligned with signed-off client strategies. + Audit existing accounts and campaigns to identify areas for improvement and optimisation. Campaign Optimisation & Performance Management + Monitor and optimise campaigns to maximise performance, efficiency, and ROI. + Analyse cross-channel performance, understand channel interactions, and provide strategic feedback. + Perform daily and monthly reporting, tracking revenue, KPIs, and pacing against client goals. + Ensure accurate reporting of revenues and media costs. Technical Expertise & Problem Solving + Troubleshoot campaign issues across all paid platforms and provide actionable solutions. + Apply technical expertise to improve tracking, reporting, and campaign execution. Professional Development & Team Contribution + Continuously develop skills and stay up-to-date with industry trends, emerging technologies, and best practices. + Support knowledge-sharing, training, and development within the team. + Demonstrate self-motivation and take ownership of professional growth. Travel Benefits + Occasional travel to Dubai may be required based on clients' needs. KEY COMPETENCIES AND WORK ETHIC Professionalism & Integrity + Demonstrates honesty, integrity, and accountability in all actions. + Maintains professionalism at all times, even under pressure. + Takes ownership of mistakes and focuses on solutions rather than excuses. Client & Team Orientation + Builds strong relationships with clients and colleagues through empathy, emotional intelligence, and effective communication. + Exhibits respect in all interactions. + Supports, motivates, and collaborates with team members to achieve shared goals. Strategic Thinking & Problem Solving + Solutions-oriented with a growth mindset. + Strong analytical skills and numerical aptitude; comfortable working with large data sets. + Able to solve complex problems independently while staying within company guidelines. Execution & Delivery + Maintains high standards of quality, productivity, and effectiveness. + Highly organized, detail-oriented, and able to manage multiple projects simultaneously. + Demonstrates exceptional time management, prioritization, and focus under pressure. Continuous Learning & Adaptability + Shows curiosity, hunger for knowledge, and willingness to learn in any situation. + Stays up-to-date with specialized knowledge relevant to the role. + Open to constructive feedback and committed to self-development. Technical & Digital Competence + Advanced computer skills, including Excel and relevant digital tools. + Comfortable navigating complex systems, reporting platforms, and data analytics tools. Incubeta Company Values: + Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues + Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team. + Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven. + Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements. Goes above and beyond the basic expectations of the role and the business. Equal Opportunity Employer: Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Application Process: Interested candidates should submit their resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled. Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful. Join us at Incubeta to shape the future of digital marketing!