At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the LifeAt Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. This position is remote to enhance our competitive edge and expand our cross-functional collaboration efforts. This role will require up to 25% of travel to enhance collaboration and ensure successful completion of projects. As a Senior Paid Media Specialist at Medtronic, you will be pivotal in planning, executing, and optimizing paid media campaigns across various digital platforms. You will be responsible for developing and implementing strategies that maximize our online presence, drive quality traffic, and deliver a strong return on investment (ROI). Your expertise in paid advertising, data analysis, and continuous optimization will contribute to the success of our marketing efforts.
Travel based on business needs, up to 25%
Key Responsibilities
Paid Media Strategy: Develop and execute comprehensive paid media strategies that align with business goals and objectives. This includes managing budgets, selecting appropriate platforms, and setting campaign objectives.
Campaign Management: Create, launch, and monitor paid media campaigns across platforms such as Google Ads, Bing, Facebook Ads, LinkedIn Ads, and more. Optimize campaigns for maximum performance and ROI.
Keyword Research: Conduct in-depth keyword research to identify opportunities and create targeted, high-performing ad campaigns.
Ad Copy and Creative Development: Collaborate with the creative team to develop compelling ad copy and visuals that resonate with the target audience and drive conversions.
Budget Management: Monitor and manage advertising budgets, ensuring efficient allocation of resources to meet campaign goals.
Performance Analysis: Regularly analyze campaign performance data, generate reports, and provide insights to improve campaign effectiveness. Use data-driven insights to refine strategies and tactics.
A/B Testing: Implement A/B tests to optimize ad creatives, landing pages, and other campaign elements for better results.
Competitor Analysis: Stay up-to-date with industry trends and competitive landscape to identify opportunities and threats. Adjust strategies accordingly.
Cross-functional collaboration: Collaborate with other marketing teams, including SEO, content, and social media, to ensure a cohesive and integrated marketing approach.
Adherence to Policies: Ensure that all paid media activities comply with industry regulations and company policies.
Minimum Qualifications
Bachelor's degree
At least 4 years of experience in paid media management with a Bachelor's degree or 2 years with a Master's degree
Must have proficiency in digital advertising platforms specifically SEM with Bing and Google Ads, Facebook Business Manager, Adobe Ad Cloud and LinkedIn Ads.
Preferred Qualifications
Bachelor's degree in Marketing, Advertising, Business, or a related field. Master's degree a plus.
4-7 years of experience in paid media management, with a strong track record of achieving measurable results.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and interpersonal skills.
Adept at staying current with industry trends and emerging technologies.
Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & CompensationMedtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
About MedtronicWe lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.