Job Posting Title:

Senior Media Planning Specialist

Req ID:

10141208

Job Description:

Overview:
We are looking for a Senior Media Planning Specialist to lead integrated media strategy and execution across TV, OOH, and Digital channels. This role plays a critical part in brand growth and content marketing through data-driven media planning, performance optimization, and close collaboration with global and local stakeholders.

Responsibilities:

1.Media Strategy & Planning

Own end-to-end integrated media strategies aligned with brand & content marketing objectives and target audiences

Design strategic media mixes across TV, OOH, and Digital channels

Lead budget allocation, pacing, and optimization to maximize media ROI
 

​2. Campaign Execution

Plan, launch, and manage full-funnel media campaigns across all channels

Partner closely with media agencies and key platforms including TV, OOH, and major digital platforms (Naver, Kakao, Google, Meta, etc.)

Explore growth opportunities through new channels, beta programs, and emerging media solutions
 

3. Performance Management & Operations

Oversee daily paid media performance and optimization

Monitor campaign delivery and ensure operational excellence

Manage post-campaign billing and reconciliation processes
 

4. Measurement, Insights & Reporting

Analyze campaign performance against KPIs and business objectives

Translate data into actionable insights and optimization recommendations

Present performance results and strategic learnings to leadership
 

5.Cross-Functional Collaboration

Work closely with local Content Marketing, Studio Marketing, and Creative teams

Ensure strategic alignment with global and regional headquarters, including tools and processes

Manage external partners and align stakeholders toward shared goals

Minimum Qualifications

Bachelor’s degree in Marketing, Advertising, Communications, or a related field

Experience in the entertainment, media, or tech industry

5+ years of experience in media planning and buying (agency or in-house)

Proven experience executing integrated media campaigns (TV, Digital, OOH)

Strong analytical, reporting, and presentation skills (Excel, PowerPoint)

Fluent communication skills in both Korean and English

Ability to manage multiple projects in a fast-paced, dynamic environment

Preferred Qualifications

Media platform certifications (Google Ads, Meta Blueprint, etc.)

Hands-on experience with analytics and media tools such as Google Analytics, Adobe Analytics, DV360, The Trade Desk, and Meta Business Manager

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.

Job Posting Segment:

APAC Marketing

Job Posting Primary Business:

APAC Brand, Content, and Franchise Marketing

Primary Job Posting Category:

Content Marketing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Seoul, South Korea

Alternate City, State, Region, Postal Code:

Date Posted:

2026-01-28