Function

Emerging Mobility Business Unit

Pay Band

M3 to M5

Role

As the Senior Manager - Public Relations you will be part of the EMBU function and will report to the Lead Brand.
The purpose of your role will be to lead the strategic planning and programming related to communications, external relations, and stakeholder engagement for the entire Emerging Mobility Business Unit of Hero MotoCorp.

A purpose driven role for you

Your key responsibilities will include, but not limited to:
1. Product and Brand Communication (entire EV portfolio) -
- Take complete ownership of the entire spectrum of Product Launches, including strategic conceptualization, tactical planning & implementation in India
- Leverage all marketing associations/properties to the maximum
- Support all sales-related initiatives & campaigns through Media amplification
- Highlight & Leverage the PAM (Parts, Accessories & Merchandise) business in the Media through tactical Media planning
- Strategically leverage association with all Brand Ambassadors
2. Products/Brands & Market Reputation :
- Products: Put in place a strategic Media & Communication Plan Category-wise (scooter, motorcycles, emerging mobility concepts) and Brand-wise (VIDA masterbrand, DIRT.E brand, Novus, VX2 and upcoming motorcycle portfolio)and ensure effective implantation with the desired results
- Amplify & leverage all marketing/brand related consumer campaigns
- Zone/State & Market specific strategic planning and implementation
- Effective Communication on Market share gains/consolidation; neutralize/minimize any negative development/trend
- Highlight in the Media superior Product Quality
- Neutralize/Minimize any negative fallout in the media due to product quality issues, if any
3. Strategic Media Partnerships:
- Identify and forge strategic partnerships with key media outlets/personalities in the country, including newspapers, periodicals, trade magazines & electronic/digital platforms and important influencers/KOLs as an integral part of the Brand
4. Executive Positioning:
- Act as strategic advisor to the CBO, sharing corporate narratives, thought leadership and high-stakes communication to strengthen brand authority with investors, regulators and key stakeholders
- Lead executive-level communication strategy, including authoring speeches and keynote remarks for CBO, translating complex business strategy into compelling narratives that reinforce executive credibility
5. Corporate Compliance Reporting (Annual Report/Sustainability Report):
- The single point contact of EMBU as part of the CFT to bring out the compliance related reports: Annual Report & the Sustainability Report, including the content, photographs, designs and final delivery.
6. Awards & Recognitions:
- Identify reputed and credible Awards & Recognitions in the field of Business & Industry, Leadership, PR/Communication, Sustainability & Sports in India and across key geographies across the globe; prepare the nomination entry decks and work towards delivering at least five winners across categories in a year.

A Day in the life

Lead the strategic planning and programming related to communications, external relations, and stakeholder engagement for the entire Emerging Mobility Business Unit of Hero MotoCorp. Effective relationship-building, strategic communications and partnerships are key demands in this role as the company interfaces with diverse internal and external stakeholders. This role will also be responsible for Products & Brands (Emerging Mobility Business Unit) in India and Global geographies, Media Partnerships and Reputational Risk Management

Academic Qualification & Experience

• Post-Graduate in Mass Communication
• 13+ Years of relevant work experience

Technical Skills/Knowledge

• High language Proficiency (English, Hindi), Product Launches, Media Relations, Crisis Management

Behavioural Skills

• Effective communications, team leader, navigational skills in large complex environment

What will it be like to work for Hero

As the world’s largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India’s proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.

About Hero

Headquartered in New Delhi (India), Hero MotoCorp is the world's largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world. Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East. We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision “Be the Future of Mobility”, Hero MotoCorp plans to achieve its next 100 million sales by 2030. We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp’s eight ‘green’ manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1). Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index. In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 – its first EV – in India and plans to launch the product in global markets. We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India’s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp’s Global Corporate Partner. Read more about us. Be with the best. Be your best. Catch-up on all our latest openings. Recruitment assessments – We at Hero are equal opportunity employer and committed to a policy of treating all its employees and job applications equally. Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.