**What's the role?** As a Senior Manager, CVM you will serve as the strategic owner of the Fixed Line of Business customer base. The role is responsible for leading a multidisciplinary squad to transform raw data into actionable strategies that optimize the customer lifecycle, maximize Customer Lifetime Value through Cross-Selling / Upselling strategies, and minimize churn. This position requires a blend of high-level business strategy and technical proficiency to challenge the status quo through advanced analytics. The Sr. Manager bridges the gap between complex data modeling and executive decision-making, ensuring that every CBM campaign is backed by solid evidence and predictive insights to meet the 2026 budget commitments. **How you can add value?** + Develop and execute the end-to-end CVM strategy, identifying customer segments and designing initiatives that maximize retention, ARPU, and Customer Lifetime Value (CLV). + Own key business KPIs—including churn, ARPU, CLV, sales volumes, and campaign ROI—ensuring accurate performance monitoring, deep‑dive analysis, and reporting to senior leadership.Leverage advanced analytics and Big Data to identify revenue opportunities, detect leakages, and design Next Best Action (NBA) strategies that drive cross-sell, up-sell, and incremental value. + Oversee full campaign orchestration, from ideation and target definition to execution, A/B testing, control group design, and uplift measurement. + Identify and implement churn‑prevention strategies, using customer insights and behavioral data to reduce risk and reinforce retention drivers. + Manage the CVM budget, including revenue forecasting and cost control, ensuring optimal resource allocation aligned with strategic objectives. + Ensure compliance with data governance, privacy, and regulatory standards across all CVM initiatives and customer data usage. + Build and maintain an automated reporting ecosystem, partnering with BI to secure high‑quality data architecture and real‑time decision‑making capabilities. + Collaborate cross‑functionally with Marketing, Go-to-Market, Product, Sales, Operations, Call Centers, Finance, and BI to align strategies, enable execution, and support operational readiness. + Present performance insights and strategic recommendations to senior leadership, influencing decision-making and long-term roadmap development. + Demonstrates and ensures compliance with the Customer First Philosophy, all Liberty Latin America's policies and procedures, including the Code of Conduct and Liberty safety standards and procedures. + Other functions may be assigned. **Education and/or experience:** Bachelor’s degree in Business Administration, Marketing, Economics, or Engineering. An MBA or specialized Master’s in Strategic Marketing or Digital Transformation is highly preferred. 7-9 years of professional experience in Marketing Strategy, CVM, or Commercial roles within the Telecommunications or Subscription-based industries. Or at least 5 years of experience leading growth and retention strategies for consumer segments, with a proven track record of hitting ARPU and Churn targets through 360° marketing plans **Other qualifications:** + Fully bilingual + Proven experience in strategy, product management, or business analysis roles, preferably within the telecommunications industry. + Strong knowledge of customer lifecycle management and customer value optimization. + Demonstrated ability to define KPIs and analyze data to support strategic decision-making. + Excellent leadership, communication, and presentation skills. + Results-oriented mindset with strong problem-solving capabilities. **Liberty Puerto Rico provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, citizenship, age, marital status, social status, sexual orientation, gender identity, protected veteran, military service obligation, disability status, genetic information, political affiliation, and being or being perceived as a victim of domestic violence, sexual assault, or stalking. In addition to federal law requirements, Liberty aligns with applicable local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.** Assessment, background check and drug test will be required to be a successful candidate. If you believe you have been discriminated against you may notify the Equal Employment Opportunity Commission, the Federal Communications Commission, or other appropriate agency. **Education and/or experience:** Bachelor’s degree in Business Administration, Marketing, Economics, or Engineering. An MBA or specialized Master’s in Strategic Marketing or Digital Transformation is highly preferred. 7-9 years of professional experience in Marketing Strategy, CVM, or Commercial roles within the Telecommunications or Subscription-based industries. Or at least 5 years of experience leading growth and retention strategies for consumer segments, with a proven track record of hitting ARPU and Churn targets through 360° marketing plans **Other qualifications:** + Fully bilingual + Proven experience in strategy, product management, or business analysis roles, preferably within the telecommunications industry. + Strong knowledge of customer lifecycle management and customer value optimization. + Demonstrated ability to define KPIs and analyze data to support strategic decision-making. + Excellent leadership, communication, and presentation skills. + Results-oriented mindset with strong problem-solving capabilities. **Liberty Puerto Rico provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, citizenship, age, marital status, social status, sexual orientation, gender identity, protected veteran, military service obligation, disability status, genetic information, political affiliation, and being or being perceived as a victim of domestic violence, sexual assault, or stalking. In addition to federal law requirements, Liberty aligns with applicable local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.** Assessment, background check and drug test will be required to be a successful candidate. If you believe you have been discriminated against you may notify the Equal Employment Opportunity Commission, the Federal Communications Commission, or other appropriate agency. **How you can add value?** + Develop and execute the end-to-end CVM strategy, identifying customer segments and designing initiatives that maximize retention, ARPU, and Customer Lifetime Value (CLV). + Own key business KPIs—including churn, ARPU, CLV, sales volumes, and campaign ROI—ensuring accurate performance monitoring, deep‑dive analysis, and reporting to senior leadership.Leverage advanced analytics and Big Data to identify revenue opportunities, detect leakages, and design Next Best Action (NBA) strategies that drive cross-sell, up-sell, and incremental value. + Oversee full campaign orchestration, from ideation and target definition to execution, A/B testing, control group design, and uplift measurement. + Identify and implement churn‑prevention strategies, using customer insights and behavioral data to reduce risk and reinforce retention drivers. + Manage the CVM budget, including revenue forecasting and cost control, ensuring optimal resource allocation aligned with strategic objectives. + Ensure compliance with data governance, privacy, and regulatory standards across all CVM initiatives and customer data usage. + Build and maintain an automated reporting ecosystem, partnering with BI to secure high‑quality data architecture and real‑time decision‑making capabilities. + Collaborate cross‑functionally with Marketing, Go-to-Market, Product, Sales, Operations, Call Centers, Finance, and BI to align strategies, enable execution, and support operational readiness. + Present performance insights and strategic recommendations to senior leadership, influencing decision-making and long-term roadmap development. + Demonstrates and ensures compliance with the Customer First Philosophy, all Liberty Latin America's policies and procedures, including the Code of Conduct and Liberty safety standards and procedures. + Other functions may be assigned.