Girl Guides of Canada–Guides du Canada (GGC), a national membership-based organization, empowers every girl in Guiding to discover herself and be everything she wants to be. Our mission is to be a catalyst for girls empowering girls. Together, we’re building our vision of A better world, by girls.  

 

GGC is actively searching for a Senior Manager, Membership Growth 

Remote work arrangement. 

 

About this Opportunity

 

Reporting to the Chief Brand and Business Development Officer, the Senior Manager, Membership Growth leads GGC’s Membership Growth function to deliver on GGC’s strategic goals and support exponential growth to serve more girls.  

 

In this role you will: 

 

Membership Growth strategy and execution

Leads the Membership Growth function, providing both strategic leadership and hands-on management in GGC’s multi-stakeholder environment.Partners with GGC stakeholder groups and Provincial Councils to deliver comprehensive and integrated national and provincial acquisition campaigns.  Leads and oversees communications management to plan, execute, deploy and evaluate communications across a variety of channels, teams, and tactics.  Holds revenue accountability for new membership acquisition (recruitment of new Volunteers/Guiders and Girl/Youth newly joined). Spearheads GGC’s alumnae membership strategic plan and execution of engagement initiatives. 

 

Community engagement

Leads local partnering / activation, supporting grassroots efforts & Provincial / Council needs.Oversees engagement of Brand Ambassadors and Community Engagement volunteers.Plans and executes high-impact community campaigns, including identifying opportunities where GGC can partner to build and maintain pipelines for membership growth based on organizational needs.

 

Stakeholder collaboration

Nurtures effective relationships with key stakeholders and partners to ensure alignment and advance strategic initiatives.Applies organizational policies regarding diversity, equity and inclusion to content, communication and customer service.

 

People Leadership

Develops, manages and coaches the Membership Growth team, fostering a collaborative, inclusive and high-performance environment.Manages talent and external agency/vendor/supplier relationships to ensure BBD is equipped with the appropriate mix of expertise in membership acquisition strategy, alumnae engagement, platforms, and tools.Leads operational planning, budget management, functional performance measurement, and outcomes evaluation for the Membership Growth, continuously raising the bar and driving innovation. 

General

Adheres to all relevant policies, procedures, and practices.Liaise with other departments as required.Provide general, ongoing support to members/volunteers, responding to/directing inquiries and consulting with the appropriate groups and individuals to support the mission and vision of GGC.Flexible to travel as needed.

 

You are the ideal candidate if you have: 

 

Education, Designations and Certifications

Post-secondary education in Business, Sales, Marketing or related field.   

Prior Work Experience

Minimum 10+ years of demonstrated Business, Sales, Marketing or related field experience, ideally in the not-for-profit or social purpose sector. Experience working with legacy brands is an asset.Proven experience in developing and executing acquisition strategies in at least one of: women and girl-focused, youth-led, members-based, social purpose, or not-for-profit environments. Minimum of 4+ years leading and coaching a high-performing communications team.Significant experience navigating multistakeholder communications.Proven experience consulting with executives and senior management.Experience overseeing teams or agencies/suppliers to develop growth strategies and campaigns.Experience with contact management best practices, data protection standards, and compliance with regulations such as CASL, PIPEDA, and other applicable frameworks.Experience building strong relationships and navigating buy-in with boards, volunteers, community members and influential stakeholders.

Competencies (Knowledge, Skills & Abilities)

Strong analytical, decision-making and project management skillsAbility to tell a story with data, visually and verbally, to guide conversations with business managers.Strong business acumen, including ability to leverage data to optimize communications strategies, improve ROI and drive impactProactive and adaptable, willing to be hands-on with strategic positioning or tactical execution when needed Broad and deep understanding of communications strategies and tactics, across a range of domains/disciplinesProficient in collaboration tools, digital publication tools, web content management platforms, web analytics, and Microsoft Office; familiarity with CRM systems is an asset.Leadership and team management skills, with experience mentoring professionals.Innovative attitude, strong critical thinker and challenge the status quo.  

Benefits:

 

What’s in it for you?

We offer generous health benefits (Health, dental, vision, Health Service Spending Account).Paid time off.Collaborative hybrid/remote work environment.Fun and friendly work environment and work-life balance.

 

Hiring Range: $86,100.00 - $101,610.00

 

If this sounds like a job tailor-made for you, apply today! 

 

This position will remain open until filled. Interviews will be conducted on a rolling basis. 
 Submissions without a cover letter will not be considered. Please note that GGC accepts all genders for job applications. We encourage all candidates to apply, even if they do not meet all the job requirements.

 

 

GGC is committed to diversity, equity and inclusion.  We value a recruitment and selection process that is inclusive and barrier-free, and we encourage applications from people who are racialized, Indigenous, people from the 2SLGBTQI+ community, people with disabilities and other equity seeking groups. GGC welcomes girls and women – cisgender and transgender – as well as non-binary people who are comfortable in spaces that focus on and are driven by the experience of girls.

 

Upon request, Girl Guides of Canada-Guides du Canada will make available accommodations during the recruitment process. Please note we do not require applicants to identify as a person with disability, or to disclose their disability, to request or access accommodation. Accommodation requests should be made in advance to People & Culture.

 

We thank all candidates for their interest. Only those selected for an interview will be contacted.