We are looking for a highly analytical, creative, and strategic marketer who has a proven track record in driving revenue growth and can jump in and make an immediate impact. You will report to the Director, Retail Brand Experiences.What you'll do...
• Develop and Execute Long Range Planning: Both the implementation of the new device use cases, as well as improving the digital asset lifecycle that maximizes network revenue and brand visibility. This includes setting annual and multi-year plans with measurable KPIs, aligning overall business objectives, and adapting to market trends.
• Business Management: Build and maintain business relationships that delivers on their goals through translating them into effect DOOH solutions. This includes managing expectations, negotiating contracts, and ensuring quality assurance.
• Campaign Execution: Oversee the development and execution of DOOH specific marketing campaigns. This includes creative development, implementation, and performance monitoring. Proactive identification and implementation of new messaging tactics to improve business results and customer experience are key.
• Team Leadership: Manage external vendors and work closely with Walmart Connect, Ad Technology, and Enterprise Solutions that fosters a collaborative and productive work environment. This includes delegating tasks, providing guidance, maintaining accountability, and ensuring the team members are equipped with the necessary skills and resources.
• Data Analysis & Reporting: Track and analyze the performance of initiatives, campaigns, and devices by providing regular reports and recommendations for improvement to inform future strategies. This includes improving the reporting tools available both in-house and externally.
• Technology Proficiency: Strong understanding of DOOH technology, including ad serving platforms, data analytics tools, and campaign management systems, is critical. Experience with marketing automation platforms and technologies is also valuable.
• Push for Innovation & Adaptability: Conduct market research to identify opportunities, trends, and insights that will inform marketing strategies, drive business growth, and maintain our competitive advantage.
What You'll Bring
o Strong project management and organizational skills.
o Excellent communication and interpersonal abilities.
o Creative thinker with a proactive approach to problem-solving.
o Ability to work independently and as part of a team.
o Proficiency in digital tools and software (e.g., Content Management Systems, Ad Serving Platform, Devices Players, Walmart’s System of Record).
o Willingness to travel as needed and work flexible hours, including evenings and weekends, to support installations and quality control.
Minimum Qualifications:
• Bachelor's degree in Business, Marketing, Communications, or related field and 5 years' experience in marketing or related field OR 7 years
experience in marketing or related field.
About You
You are a seasoned marketer, savvy in both brand strategy and digital marketing. You have deep knowledge of and passion for retail. You are customer obsessed. You enjoy working collaboratively to create a vision and rally teams around it. You have a deep understanding of various marketing levers and how to use them to drive customer lifetime value. You are never satisfied with the status quo and are constantly looking to learn, grow, and innovate. You’re a flexible team player. You have great business sense and know when to trust your instincts. Our mission on the Retail Brand Experience team is to Shape & guide customer behavior to build engagement beyond the mission. Everyday we are working to elevate the store experience for millions of our customers. At Walmart, we want to help people Save Money. Live Better. For our target customers, that starts with becoming America’s favorite place to shop.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business AdministrationPrimary Location...702 Sw 8Th St, Bentonville, AR 72716, United States of America