Sr Manager, Seasonal Insights – Walmart
Walmart is dedicated to exceeding customer expectations and being the first choice for all shopping needs. As Sr Manager of Seasonal Insights, you will leverage customer understanding and advanced analytics to inform Walmart’s seasonal strategies and campaigns. You’ll drive both long-term vision and short-term initiatives, ensuring actionable insights at critical moments for our customers and business.
Core Responsibilities:
· Seasonal Insights Leadership: Oversee qualitative and quantitative research on seasonal shopping behaviors, industry trends, and customer needs using various data sources.
· Consultative Partnership: Serve as a subject matter expert and advisor to Merchandising, Marketing, Operations, Finance, and Product teams, providing research-backed recommendations.
· Cross-Functional Collaboration: Lead and participate in cross-functional projects, building strong relationships across the organization and with external partners to ensure alignment on insights and recommendations.
· Storytelling & Communication: Present complex research findings clearly and persuasively, using storytelling to convey seasonal customer insights to senior leadership and non-technical audiences.
· Data Analytics & Project Management: Apply advanced analytics, visualization tools, and project management skills to deliver high-quality work, manage vendors, and ensure timely delivery of insights.
· Strategic Perspective: Make omni-channel recommendations with a customer-centric and holistic business approach.
· Continuous Improvement: Foster a culture of curiosity, learning, and innovation to enhance the quality and impact of seasonal insights.
· Talent & Team Development: Mentor associates, build a collaborative team, and uphold Walmart’s values of belonging.
Preferred Skills & Experience:
· Strong background in primary research or retail analytics, with experience in research methods, databases, and data visualization tools.
· Proven ability to lead complex consulting projects, ideally in retail or seasonal contexts.
· Excellent communication, storytelling, and organizational skills.
· Experience working cross-functionally, influencing senior leadership, and managing multiple projects.
· Passion for translating data into actionable, customer-focused insights.
· Experience managing third-party research vendors.
Physical Activities & Travel:
· Observe customer and associate behavior during seasonal events.
· Enter and analyze information using computer systems.
· Some travel will be required to execute research, visit other Walmart offices/facilities and attend relevant conferences (<25%).
Requirements:
· Bachelor’s degree in Business Administration or related field (MBA preferred) and 4 years’ experience in marketing research, data analytics, consulting, or related field.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business Administration or related field and 4 years' experience in marketing research, data analytics, consulting, or related field OR 6 years' experience in marketing research, data analytics, consulting, or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Customer Analytics in Retail Operations, Leading a cross-functional team, SupervisoryMasters: Business AdministrationPrimary Location...702 Sw 8Th St, Bentonville, AR 72716, United States of America